559 S. Washington Ave., Kankakee,IL 60901

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Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams


We’re Going with My Sister, the REALTOR® April 29th, 2011 | Posted in General Real Estate

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How do you handle the “I’m using my cousin/nephew/sister” remark? Got a hold of an expired today and they had no motivation. Decided to wait for 18 months and they are using their nephew. Should I call them back in 9 months?


Remember two important points – they need to have some motivation, and you need to ask more questions. 

Ask them — “If property did sell, what would be good about that?” 

Once you know they have a reason to sell, say to them “If I could tell you with certainty that your property would sell, approximately how long it would take, net you more money in your pocket than the competition, and also pay your sister a large percentage of what she would earn without having to do anything — would that earn me a 30 minute appointment with you and your spouse?

You know the average days on market for the market, your office, and your personal efforts.  You can demonstrate how you net them more money with your exclusive services.  If you have forgotten your exclusive services, I’ve included a list below to refresh your memory!  🙂

1.  The Days on Market Reducer

2.  The List-to-Sales Price Ratio Increaser

3.  The 40-Point Customized Marketing Plan

4.  The Post-Listing Inspection System

5.  The Get More Money for the REALTOR® Service

6.  The Sell the Sizzle before the Steak System

7.  The Litigation Reduction Service

8.  The Buyer VIP Service

9.  The Cooperative Agent Education Program

10. The Guaranteed Feedback System

Among the other services and plans we have discussed.  “Sis” doesn’t have all of these.  Plus, if we have to, we can pay “sis” a 20% referral fee if the owners need to save face with her when they list with you. 

Bottom line — you do a better job in a faster period of time and net the sellers more money.  Sis ends up getting about what she would net after all her expenses.  The seller will knows you are telling the truth when you offer new ideas each week, when you have time-blocked their feedback every Thursday, and when you offer them the opportunity to express dissatisfaction (something that is hard to do with a relative).  They know that they can’t be fierce with “sis.”

Send them an email with all of this information.  Let them know they would be making a strategic mistake not to meet with you and at least hear about your programs.  They could teach them to “sis,” and if they have any motivation at all, put them in your listing leads A program, add them to the newsletter list, and send them all the new competing listings that show up in their market area.

An oil and gas lease lottery millionaire by age 16, Walter S. Sanford was in massive debt by the time he was 22.  Taking his winnings, he invested in over 400 units and found that high leverage real estate can be detrimental to your financial health. 

Obtaining his real estate brokerage license during the 80s, Walter went on to become what some believe to be one of the top agents in North America.  He built his career on systems that are in demand by virtually ever major franchise and top producing agent in the world.  1995 was Walter’s best year, in the midst of a real estate depression in Southern California, where he personally closed 316 transactions. 

Walter Sanford now coaches some of the top agents and travels internationally to deliver his seminars based upon systems with velocity increased by technology.  He is the author of 10 ground-breaking books and software that assist top real estate producers in not only beating the competition but also providing lasting estates for their future.  Systems are his passion.

Walter has been buying or selling real estate for the past 35 years.  It took a long time for Walter to find balance.  Today, he runs a successful coaching and training business; however, he is financially independent through real estate investing.  He enjoys life in “small town America” with his wonderful wife and two darling daughters.

Many speakers and trainers have never been involved in real estate brokerage aspects and none have ever been involved to Walter’s extent.  If you would like to know more about Walter, please visit  You’ll find more information about how to hire Walter as a speaker or coach and how to obtain his ground-breaking products for your library.  Walter can also be reached at 800.792.5837 or

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