559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars


Living the Dream May 20th, 2011 | Posted in General Real Estate

Your trainer and your training dollars need to go to mentors who have been or are currently where you want to be!  There are numerous incarnations of “living the dream.”  Be sure to check out your mentor or trainer before you follow their training to live the dream.

These are some of my goals, which have been based on my thirty-five years of top production and being mentored by some of the best in this business.  These are my ideas on “living the dream” –

1.      Consistent and profitable business, no matter what the market. 

This means cutting edge, lead generation which is time-blocked every week.  Buyers are questioned for motivation, prior to a time investment.  All systems lead to a larger net profit!

2.      Having goals that are congruent with your values.

I have coaching clients who value long, uninterrupted vacations but have goals of 30% increases in net income.  The stress on both of us (yes, I’m an involved coach!) is insurmountable!  If your values dictate family and volunteerism, then let’s plan a profitable real estate business, which fits into 30 hours rather than 60!

3.      Living for the glory of God.

Understand how to have a personal relationship with others and how to share the good news with others.  Allow the Holy Spirit to guide your actions and consider what Christ would do in your daily activities.  I head heard rumors of success and living your dreams without God, but it has never worked for me.  I don’t believe true success can come without it.

4.      Hanging out with people who are where you want to be or have done what you want to do.

The individuals you socialize with and learn from can change you.  Get a better group of mentors, check their credentials.  Those who don’t make the grade can be helped or avoided.

5.      Spending less than you make and investing the rest.

This strategy will lead to a day when your money works for you, rather than you working for your money.  Does your mentor have the ability to live this strategy?

6.      Developing systems that facilitate your goals and your client’s goals.

My checklists included the items that helped my client and my bottom line!  I would evaluate my checklists frequently to ensure efficiency.

7.      Knowing where you are weak.

Understanding your weaknesses then creating a program to strengthen those areas.  For me, right now – it’s my weight.  I know the answers and I have begun to implement a plan.

8.      Living the golden rule. 

Hard to do, but necessary for your integrity!

When you have a plan and an outline for your life, you can choose the mentor who has “been there, done that.”  The days of listening to speakers and trainers who are “big hat and no cattle” are over!  Dream, plan, and seek mentors who are already living the dream you desire!

An oil and gas lease lottery millionaire by age 16, Walter S. Sanford was in massive debt by the time he was 22.  Taking his winnings, he invested in over 400 units and found that high leverage real estate can be detrimental to your financial health. 

Obtaining his real estate brokerage license during the 80s, Walter went on to become what some believe to be one of the top agents in North America.  He built his career on systems that are in demand by virtually ever major franchise and top producing agent in the world.  1995 was Walter’s best year, in the midst of a real estate depression in Southern California, where he personally closed 316 transactions. 

Walter Sanford now coaches some of the top agents and travels internationally to deliver his seminars based upon systems with velocity increased by technology.  He is the author of 10 ground-breaking books and software that assist top real estate producers in not only beating the competition but also providing lasting estates for their future.  Systems are his passion.

Walter has been buying or selling real estate for the past 35 years.  It took a long time for Walter to find balance.  Today, he runs a successful coaching and training business; however, he is financially independent through real estate investing.  He enjoys life in “small town America” with his wonderful wife and two darling daughters.

Many speakers and trainers have never been involved in real estate brokerage aspects and none have ever been involved to Walter’s extent.  If you would like to know more about Walter, please visit  You’ll find more information about how to hire Walter as a speaker or coach and how to obtain his ground-breaking products for your library.  Walter can also be reached at 800.792.5837 or

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