559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Your Insider Investing for Real Estate Agents book has been very helpful. While I am not the one at the company who hires speakers, I have recommended your book and website to many of my colleagues. Cynthia Lee, Weichert Realtors


Kill the Competition’s Farm October 3rd, 2012 | Posted in Other Interests

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Let’s set the scene – you really want the major share of listings in the neighborhood close to your office, and you want those listings at an average sales price 40% higher than your average closed sales price.  The catch – you just found that your competition has been hanging out there for 12 years with doggie treats, pumpkins, and door hangers!  Well, it’s time to get to work. 

First, start sending cards announcing every sale in the subdivision.  You can get this information from tax records.  You are simply being a helpful agent by releasing public information about sales comps.  Of course, the word “SOLD” and your picture figure prominently on the card.  I have many examples of these cards in various manuals. 

Buy the URLs having to do with the neighborhood and begin delivering value to the neighborhood.  Include items like a free 48-hour phone value analysis, open house directory, sales comps, prize to best carved pumpkin, and any number of other features that will bring them to your neighborhood site. 

Once they see the site advertised through your relentless postcard campaign, they are bound to complete a form on your site to obtain a freebie or report.  Also, send letters to the group like this sample:




City, ST  Zip


Circle the best answer:

When I sell my home, I will:

A.      Choose a REALTOR® who knocks on my door.

B.      Choose a REALTOR® with the most documented results and benefits for my needs.

It may sound ridiculous, but more than 50% of all homeowners allow the first REALTOR® they meet to talk them into selling their home.  I know your home is your biggest single investment in life.  When you sell, you want top dollar with the least amount of hassles.  The agent knocking at your door may not be able to offer you an organized system of programs and marketing services to achieve the goal of furthering your financial future.

The next time a real estate agent solicits you for your business, use this easy seven-point checklist to “spot check” the programs they should have in place for you:

1.       Does the agent guarantee his service or allow you to cancel the listing contract at any time?  Call us at 815.929.9258 or visit our website at to get yours guarantee from Sanford Systems.

2.       Does the agent have a multifaceted and customized marketing plan for the sale of your home?  Call us or visit our website at marketing for your customized list. 

3.       Does the agent have a formal method for collecting pre-qualified buyers for your home?  My “Buyers’ Assistance Program” currently has nearly 20 buyers who may already be looking for a home like yours.  Call us today!

4.       Does the agent send out “Just Listed” and “Just Sold” Questionnaires?  I will ask your neighbors in a six-block radius to help me find a buyer for your home; I also have a networking plan with 3200 agents in the MLS and more than 2900 “friends” in my social media groups.  We will find more buyers.  More buyers equal more money. 

5.       Can the agent guarantee your home’s sale . . . or promise to buy your home for cash?  Call us or visit our website at

6.       Does the agent sit at “old-fashioned” open houses?  Or can the agent attract 50 buyers to your home in just 15 minutes?  Visit our website or call me and we will include your home in our next 15-minute open house program.

7.       How long has the agent been selling real estate in (your area)?  How many properties did he/she sell last year?  My track record is the best in (your area) for a reason.  Go to 

Your home may be your largest single investment.  Be sure it is in the hands of the agent who provides more specific programs and special services than any other in the (your area) area.  Call today at 815.929.9258 for a no-obligation, over-the-phone analysis of what your home is worth in today’s market.


Walter Sanford

Sanford Systems

You will be going on just as many listing presentations as the doggie treat master within 4 months!  Then you are going to have to “bone up” on the world’s best listing presentation…but that is another day.

Walter Sanford has been designing and implementing real estate systems for 30 years.  One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry.  Do what works, do what is proven.  Hire Walter Sanford.  Call our office at 800.792.5837, email, or chat with us online at



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