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How to Sell Your Home at Top Dollar October 26th, 2016 | Posted in General Real Estate, Other Interests, Real Estate

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If you have a potential seller who just hasn’t committed with you as their REALTOR® yet, here’s a letter and these points should lead them straight back to you!



City, ST Zip


Selling a home can cost you thousands of dollars in lost profit.  I have seen these losses every year of my career, caused by newbie sellers or inadequate representation. Avoiding these mistakes is easy and takes little time and effort on your part. Take the time with a potential sale, follow the guidelines in this letter, and invite me over for a no-obligation consultation.

Here are some steps you can take toward a successful sale and a larger check:

  1. Distress Selling: At times, selling quickly is unavoidable.  That is when it truly pays off to know the right techniques to sell your home, without looking desperate and making yourself a target for low bidders.  Know all there is to know about your market before listing and work hand-in-hand with the right real estate professional.  A smart agent can market aggressively without looking needy.
  2. Best Home in the Neighborhood: Your home is one of your most personal possessions. Do not be blind to flaws and necessary cosmetic improvements.  This will cause overvaluing of the home, and hurt its chances of being sold. Listing with the right agent gives you a well-informed “third eye” that will help you list your home at a fair market price. Listen to the advice of a great agent who has seen thousands of homes.
  3. Limited Home Viewing: Buyers want to view a home on their own time schedule. Unfortunately, their schedules do not always coincide with yours. Leave a lockbox or a key with your agent so your home can be shown when you are not around.  You never know if the one who got away could have been your next homebuyer. Real estate can be a game of chance.  Never give up on an opportunity for a showing.
  4. Restrain Emotional Decisions: Do not allow a few hundred dollars that will mean very little to you in the long run, ruin a sale.  Look at the big picture and react rationally. Use sound judgment.  Compare the amount of money to the goal you are accomplishing by making a sale.
  5. Make Cosmetic Improvements: Prospective buyers make up their minds within the first 20 minutes.  First impressions can make all the difference in selling your home. Spending $1,200 on new carpet might add another $4,000 to the price of your home. Get an objective point of view from your real estate professional.  We can provide you with a list of items that will maximize the profitability of your home sale.
  6. Disclose Property Flaws: State property disclosure laws require sellers to list any flaws of which they are aware.  If you are unaware of flaws or attempt to cover them up, you risk losing the sale or finding yourself in court.  Get professional assistance from your agent, who can introduce you to qualified inspectors and ensure the smooth sale of your home.
  7. For Sale by Owner: Most homeowners who decide to sell their own home, do so because they believe they can save the commission paid to real estate agents. Everything has a price, and selling a home alone carries a high one. The enormous amount of time and effort required to sell a home often surprises the “for sale by owner” seller.  Furthermore, many costly mistakes can be avoided with the right guidance.
  8. Refusing to Trust Your Agent: Would you tell a doctor that you have decided run your own tests and diagnose yourself? By choosing the right REALTOR®, you can relax and trust his judgment.  The right agent is a valuable team member who will protect your best interests and make your sale as profitable as possible.
  9. Know Your Market: Most homes that do not sell during the first listing period are priced too high. Buyers did not make lower offers because they preferred other homes with better prices.  Understand your market and evaluate the value of your home based on fact, not gut instinct or convention wisdom from family and friends.  A professional agent knows the market.
  10. Choosing a REALTOR® Based on Personal Relationships: Home sellers often choose a friend or family member as their agent.  Instead, you should choose an agent with a strong track record and aggressive marketing plan. Top producers know their markets well and can generate many buyers. Selling your home is one of the most important decisions you will ever make. Base it on sound business sense, and the rewards will add up.


Before you make one of your most important decisions (where to list your home), should not you be as informed as possible?  By working with a top agent, you ensure that all the important issues and seemingly insignificant, yet very important, details are handled professionally.

We sincerely hope these tips are valuable to you.  We want an opportunity to show you how we have accomplished the high goals set by previous clients like you in areas like yours and in properties comparable to yours.  Please call or email me for a personal consultation.  I promise to keep our conversation short!


Walter Sanford

Sanford Systems


Through the years, I’ve collected many letters for just about every aspect in this business.  Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection!  This manual is the finest of lead generation letters, emails, and web content.  They’ve all been tested for profitability.  This manual will become the foundation of your direct mail, email, and database solicitation department.  Included is the data CD, which is a digital copy for easier implementation.

Check out the details  Call 800.792.5837 and ask for the $50 blog special on this system!


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