Well, this letter should get their attention. If their home didn’t sell, they might’ve heard a few of these excuses from their listing agent. Let’s face it – some of them might be legitimate excuses!
A great agent can overcome any obstacle. Become that great agent and overcome whatever obstacle stood in the way of this expired not selling the first time around!
Name:
You’ve probably heard a few of these over the past (months/days on the market)….
“Your price is too high.”
“Interest rates are too high.”
“Busy street.”
“There are not any buyers out there.”
“Everyone is waiting for interest rates to go down.”
“Houses are not selling because it is too hot.”
“Houses are not selling because it is too cold.”
“There are too many properties on the market.”
“Nothing is selling.”
I’m sorry that your home has expired from its listing contract, and it’s still unsold. Don’t be discouraged! With a few small changes, your home could be one of the most desirable homes on the market, despite any the excuses you may have heard.
I KNOW HOMES ARE SELLING IN THIS MARKET BECAUSE OUR TEAM HAS SOLD ___ SO FAR THIS YEAR!
Your home may simply need a stronger marketing program. Let’s start over!
By checking the excuses above and sending the list back to me in the postage-paid envelope I have provided (obviously, slightly change the wording if you’re emailing), you’ll receive a free manuscript, “Twelve Secrets of Selling Your Home at Above Market Prices,” and a no obligation walk-through by Walter Sanford, one of the top agents in California – who happens to specialize in Catalina Island.
He can give you numerous easy-to-implement suggestions on how to sell your home. You can have him execute the ideas or give the new ideas to your existing agent. I will have it delivered right to your door or emailed to you immediately at absolutely no obligation. I will call you to set up your appointment with Walter.
If you are interested in listing your home again, give me a call on my direct line at 815.929.9258. I will be happy to set up an appointment with you and Walter so that you can discuss “The Twelve Secrets” and also the unique “Thirty Point Success Marketing Program” that we have put in place to take care of sellers’ needs here in Catalina Island.
You will enjoy the reports. You can also complete this process online at www.waltersanford.com/excuses!
Sincerely,
Assistant’s Name
Sanford Systems
Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection! This manual is the finest of lead generation letters, emails, and web content. They’ve all been tested for profitability. This manual will become the foundation of your direct mail, email, and database solicitation department. Included is the data CD, which is a digital copy for easier implementation.
Check out the details http://www.waltersanford.com/shop/super-emails-letters-and-web-content/. Call 800.792.5837 and ask for the $50 blog special on this system!
