We have more letters and strategies on approaching a seller for a price reduction (you’ll get ‘em in today’s blog special book if you purchase it), but we’re going to wrap up the week with a 90 days on the market email to address a price reduction.
RE: Decision Time!
Ninety days on the market is a good time to assess what we are attempting to do. What we know for sure is the following:
- You want to sell.
- There are people who want to buy homes like yours.
- Every time any buyer bought any property in the past 90 days, they passed yours up.
Is it because no one knows it is for sale? No. Because of all the promotion we have done, your home’s availability has been presented to thousands of people. The world goes to search engines, and their inquiries will lead them to your property. Everyone in the market for a home like yours will be directed to it.
Is it that homes in your size category are not in demand? I doubt it, because some other homes with your square footage and your number of bedrooms have sold in the past 90 days.
Is it the price? Probably. As far as we can tell, every single purchase of a comparably sized property seemed to the buyer to offer more value for the price. Please understand, I am on commission, so I hope it brings every last dollar; however, if no one buys the home, then there is no way for you to enjoy the benefits of your equity. Let me know if you would like to see another net sheet to see your net proceeds at a lower price.
Ninety days into marketing is an excellent time to take measure of what is working and what is not. Consequently, I will be in touch shortly to talk with you and see how you want to proceed. The advice is mine, but the decision, as always, is yours.
Sincerely,
Walter Sanford
Sanford Systems
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