559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

"Thank you so much for your spectacular presentation at our event last week! Your energy level and knowledge are what made it a very successful event for us!" Sue Woodard, CTX Mortgage


Assistant-Directed FSBO Campaign December 21st, 2016 | Posted in General Real Estate, Other Interests, Real Estate

Maybe the approach from an assistant to a FSBO would be less direct and be better accepted?  Here’s an approach to your area FSBOs that could be sent from your assistant.  Yes, this could still be utilized in your social media with a few tweaks, too.


RE:     Walter Asked That I Help You!

Congratulations on taking the big step!  I admire your entrepreneurship. My name is Cyndi Hayward, and I am Walter Sanford’s marketing assistant.

If you are not able to achieve the goal of selling, we would like to create the environment in which your success is guaranteed; however, in the meantime, I would like to offer you five more FREE services to make this process go more smoothly for you.  No, this is not a trap.  By working with you, we can better understand your property and your moving goals.  We will also be able to explain the home to the buyers who are attracted by our “Buyers Assistance Program.” Here is what we would like to provide free of charge:

  1. Consultation on problem-solving from a real estate assistant’s perspective.  I have closed hundreds of Walter’s transactions.
  2. Copies of the checklists that I use to close Walter’s properties.
  3. A free value consultation. I will put your property through our exclusive 48¬hour value analysis.
  4. An email service that will inform you of any new listings, should you consider buying another property here, or properties that compete with your sale.
  5. Free samples of our marketing and a combination key lockbox.


If would be helpful if you could provide the following for us:

  1. Referrals to any of your family, friends, or co-workers who might be interested in buying or selling property in our area.
  2. Referrals to the people who need to list and sell their property in order to buy your property.
  3. A marketing presentation from Walter, should you decide to list your property in the future. Call me if you need anything.



Assistant’s Name

Sanford Systems


Through the years, I’ve collected many letters for just about every aspect in this business.  Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection!  This manual is the finest of lead generation letters, emails, and web content.  They’ve all been tested for profitability.  This manual will become the foundation of your direct mail, email, and database solicitation department.  Included is the data CD, which is a digital copy for easier implementation.

Check out the details  Call 800.792.5837 and ask for the $50 blog special on this system!


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