Some people rent because they don’t want some of the challenges that can come with home ownership; some people rent because they think they can’t afford to purchase a home.  With this letter, we’re going after that second group by offering them solutions toward owning a home.

This letter would be perfect to utilize in a slightly different way as a demographically-specific ad on Facebook.  You can target specific neighborhoods and even tag individuals.

This is a low-cost, potentially high-yield lead generation letter.

Name

Address

City, ST Zip

Name:

I have found homes for tenants in this neighborhood, and I wanted to show you what they learned when they graduated from my “Buyers’ Assistance Program.” There are several reasons that home ownership can offer advantages compared to renting:

1. You accumulate wealth by paying down debt in the form of mortgage payments, whereas rent pays down a landlord’s mortgage.
2. Your credit rating improves when you own a home.
3. Over time, your net worth increases, allowing you to establish a preferred status with your bank and giving you the opportunity to make other major plans, like owning your own business.
4. If you become unemployed, the landlord still expects the rent payment; by contrast, most mortgage lenders will work with you and perhaps add the missed payments to your mortgage.
5. Owning your home allows you to choose how to live.
6. If you decide not to live in your home, you can choose to sell and move elsewhere, and over time you will have accumulated equity to take with you – tax free!
7. If you require short-term loans, lines of credit, or other revolving credit arrangements, home ownership will provide greater opportunities to obtain those credit arrangements.
8. The wealth you accumulate by owning your home is tax free, since equity in your principal residence is not a taxable gain.
9. There is a program available for homeowners only, which provides job loss insurance to cover the mortgage payments while you look for work and get back on your feet.
10. A mortgage payment can be fixed for up to 30 years.
11. You can control $100,000 of an asset for less than 10% of that amount in cash.
12. Pride of Ownership: you will be amazed how the small repairs that used to bug you in your rental are now a joy when you own your own home.
13. Sweat Equity: what investments let you add value by painting, landscaping, cleaning, and remodeling a kitchen?
14. Retirement Plan: every mortgage payment and every percent of inflation adds to your retirement.
15. You now have an estate to pass on to your loved ones.
16. You become a respected member of the community.

If you would like even more reasons why a purchase could help you, please do not hesitate to call or email for a personal appointment.

Go to www.waltersanford .com/gottabuy for a complete, chronological, step-by-step plan to achieve the benefits we talked about in this letter.  We have done it for many others just like you, living where you live now.

Sincerely,

Walter Sanford

Sanford Systems

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