This letter worked in moving some “fence sitters” into action mode for me. If a homeowner has been contemplating a move but just doesn’t think it’s possible, this letter might be their glimmer of hope.
As with many other letters we’ve shared, this letter could easily be reworked into a Facebook advertisement to capture even more clients for your database, too.
Date
Name
Address
City, ST Zip
Name:
If your home is too large for your family’s current needs, now may be a great time to sell it and move to something that better meets your needs, while making money at the same time.
Your home may be the perfect size for another family. I specialize in helping growing families like yours to find the perfect larger home. Currently, I have a long list of families who are eager to buy more square footage. If you are considering putting your home on the market in the near future, I might have a buyer for it already.
It would be great for you to call me with a “maybe” or register your home at my website at www.waltersanford.com/bighome. We will only call you if we have a buyer who matches your home exactly.
We can also start your search for a new home. We will not call you unless you say it is okay. We have a list of low-maintenance properties, some guard-gated in the best neighborhoods. We can even arrange a free appointment with (investment company) so they can help you invest the equity you might clear after the sale.
We know the best agents in nearly every city in the world. We want to counsel you on the best ways to achieve your goals – no pressure, just wisdom.
Please keep this letter in your property file, and call or email when you are ready.
Sincerely,
Walter Sanford
Sanford Systems
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Check out the details at http://www.waltersanford.com/shop/super-emails-letters-and-web-content/. Call 800.792.5837 and ask for the $50 blog special on this system!
