We are beginning to see growth in the empty nester market. The baby boomer generation is responsible for the largest part of this increase. Graduation season is drawing nigh so this letter would be a great lead generator!
Again, don’t forget – a little inexpensive social media advertising might be worth it with something like this, too.
Date
Name
Address
City, ST Zip
Name:
This letter is to inform you that we have just listed a beautiful town home in the (your area) area.
The ease and security of this type of home ownership can be very appealing. If you are contemplating a move in the near future, these homes, and others like them, could be perfect for you. Security, small yards, and modern conveniences have made many of my clients very happy.
There are also some other great benefits, such as low interest rates and freeing up equity to invest for retirement. I have arranged a free appointment with a local financial advisor to advise you on investing for the future.
I have also enclosed my business card, and I would like to offer my services when you are ready to move. Please remember that for us to discuss how to make this transition, 24 months is not too much lead-time in achieving your goals!
Sincerely,
Walter Sanford
Sanford System
Attachment
P.S. Your free “Dream Home” order form is available at www.waltersanford.com/movedown!
Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection! This manual is the finest of lead generation letters, emails, and web content. They’ve all been tested for profitability. This manual will become the foundation of your direct mail, email, and database solicitation department. Included is the data CD, which is a digital copy for easier implementation.
Check out the details at http://www.waltersanford.com/shop/super-emails-letters-and-web-content/. Call 800.792.5837 and ask for the $50 blog special on this system!
