559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams


Letter: Could Not Close for a Meeting April 17th, 2017 | Posted in General Real Estate, Other Interests, Real Estate

For some reason or another, sometimes you just can’t close a lead during a phone call.  You never know when they hang up thinking about your call, when they second guess their decision to not meet with you, etc.  A friendly follow-up, thank you letter is always welcomed.





City, ST  ZIP


It has been a pleasure speaking with you.  My only regret is that we could not meet to further evaluate your needs and capabilities.  As you consider your new purchase, please keep the following ideas in mind:

  1. An experienced agent can save you thousands of dollars by negotiating a better price, closing costs, loan points, and interest rates. I have been one of the top agents in the (city) area for 20 years!
  1. When you use Sanford Systems as your real estate firm, you do business with the owner/broker of the firm. I will always be available to you!
  1. Speed and efficiency comes from the experience of thousands of transactions completed by my team members and me. Please review “A Team of Real Estate” in the enclosed packet.  This is the same team that you get when Walter Sanford handles your transaction!
  1. We find secret properties at wholesale prices. We have eleven groups of exclusive inventory that no one else will show you!  Old expireds, FSBO owners from my database, direct mail to the area of interest, and direct mail to owners with a specific real estate preference are just a few of the groups we will check for you.


Please reconsider your decision for a so I can help you obtain the best property in the (city) area for the finest price and terms.

In the meantime, if you are interviewing other real estate agents, please use the enclosed “handy helper.”  It will assist you in evaluating the quality of the agent you choose.

Finally, please remember that it is my goal to become an asset and a resource to you so that I can serve you as a client for life.


Walter Sanford

Sanford Systems

Enclosure: Walter’s team brochure and “How to Interview an Agent Checklist”


Our book Fast Lane Buyer Systems includes numerous forms, letters, and checklists to share with your clients and potential clients; also included are items to draw buyers (and sellers) to your website.

Check out the details here: 800.792.5837 and ask for the blog special to get this book for just $50.

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