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Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams


Learn the Real Truth about Appraisals April 24th, 2017 | Posted in General Real Estate, Other Interests, Real Estate

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We’re going to offer more web content for you throughout this week so get ready to make some new URLs on your site! This is an inclusion to put under the “sellers” section of your site.

This would also be a fantastic checklist to include in an email for your “going to sell soon” or listing leads “A” class.

1. Many homebuyers today are writing their offers to purchase subject to the property appraising at or above the sales contract price so a seller might see his sale fall through with a bad appraisal.

2. The appraiser’s estimate of value reflects the most probable price the property will sell for without special considerations or circumstances. That is why good marketing can bring a top value.

3. Appraisals are objective opinions of value. It is not an exact science! If three appraisers appraised the same property, they would assign three different estimates of value. Some can be wildly different!

4. Most sellers, buyers, and lenders want an appraisal that reflects the market value rather than the insured value, assessed value, sentimental value, or other types of value mentioned in our report “The Eleven Kinds of Value.” Go to for your copy.

5. The best indicator of market value for residential property is found by applying the sales comparison approach. This means that past sales of comparable properties in the last six months will be compared to determine value.

6. An appraiser’s estimate of value typically reflects the current market conditions in the subject property’s marketplace. This can change dramatically if market conditions shift. I have seen changes of as much as 30% in one year! Recently, fraud has also caused huge differences of value over a short period of time.

7. Most lenders base a buyer’s loan amount on a percentage of the sales price or the appraised value of the property, whichever is less.

8. The services that make the Sanford Systems’ seller clients so successful is that we meet the appraisers at the home, prior to their final determination as to value and we give them comparables that support the real market value and make sure they know all market conditions that make our seller’s homes special. Click here for a phone appointment with Walter Sanford.


Lead generation is what builds your business and keeps your pipeline full, no matter what the market says! Grow Your Leads: Just Add Wa(l)ter is a hefty book full of detailed and complete prospecting systems, and it includes the data CD (digital copy). This is also a great manual for an assistant.

Call 800.792.5837 and ask for the $50 blog special on Grow Your Leads: Just Add Wa(l)ter. Check out the content details here:

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