If you’re still going after those expireds and haven’t had any luck, here’s yet another letter to use in trying to obtain their listing. Sometimes, it’s merely persistence, offering different solutions, options, and philosophies.
Date
Name
Address
City, ST Zip
Name:
On (date), I called and left a message on your voice mail because I noticed that your home at (property address) has been off the market for several days. There are only two reasons why your property did not sell: WRONG PRICE or POOR EXPOSURE.
If price was the reason your home did not sell, I would simply remedy that by using objective data like recent comparable sales (just like an appraiser) to determine the correct price. It is easy to come up with the correct price when you use every sale and have seen every sale.
If poor exposure was the reason, I will fix that too. Exposure is a key to every home sale. My comprehensive marketing plan for your property ensures that qualified buyers see your home, resulting in a quick sale for the highest possible price. Internet, advertising, mail, past clients, networking, effective MLS strategies, social media, and search engine optimization are eight of my 30 steps to a successful sale.
My unique marketing plan is tailored to your specific property and your exact goals. I welcome the opportunity to discuss it with you. Please call me to arrange a meeting to talk about your goals. My brochure and credentials are enclosed for your review.
Sincerely,
Walter Sanford
Sanford Systems
Enclosure: Brochure
Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection! This manual is the finest of lead generation letters, emails, and web content. They’ve all been tested for profitability. This manual will become the foundation of your direct mail, email, and database solicitation department. Included is the data CD, which is a digital copy for easier implementation.
Check out the details at http://www.waltersanford.com/shop/super-emails-letters-and-web-content/. Call 800.792.5837 and ask for the $50 blog special on this system!
