It’s true. Sometimes, it happens and we don’t get the listing. Hopefully, this is a rarity for you and not the norm!
On these rare occasions, it’s often beneficial to get feedback. See if there are items that you can change in your presentation to make you an even better REALTOR®. Sometimes, the person went with another agent for a reason that’s completely beyond your control so don’t be so hard on yourself!
This is a sample of an email that you could send to a person from whom you weren’t able to close the listing.
To: Name
RE: Thank You for Giving Me an Opportunity!
Congratulations on placing your home on the market! You have chosen a good real estate agent. I am disappointed that my company was not the one chosen to represent you, but I understand that it is your choice.
I learned a lot of information that will help me when I find a buyer whose needs match your property. I also understand that my company can learn a great deal about our own strengths and weaknesses from our unsuccessful presentation.
We put a lot of time and effort into our presentation for you, and we would appreciate it if you could tell us where we excelled and where we fell short. Attached is a short survey. Please take a moment to help me improve my services to future sellers by answering the questions and hitting the reply. Thank you very much in advance!
1. What was Walter Sanford’s biggest interest?
2. What two items impressed you about Walter Sanford’s presentation?
3. What two items were not impressive?
4. How could Walter Sanford have earned this listing?
5. What most impressed you about the agent that you did choose?
6. Would you recommend Sanford Systems and Walter Sanford in the future?
7. If not, what would change your mind?
Thank you for helping our firm to become as strong as possible. Our goal is to become an asset and a resource and to keep clients for life. Your input will help us meet that goal! I will build some interest in your property at meetings with potential buyers.
Sincerely,
Walter Sanford
Sanford Systems
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