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Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars


Click Here to Get More Money for Your Home. June 20th, 2017 | Posted in General Real Estate, Other Interests, Real Estate

This is another checklist to include in the seller section of your website. I really hope you have a seller section of your website; we’ve been giving you some fantastic content over these past several days!

With some editing, this could even be a 10-day series of social media posts, which could be incorporated with boosted or sponsored posts for a few bucks to increase the audience even more.


Making mistakes in selling can cost you hundreds or thousands of dollars in lost profit. But avoiding these mistakes is easy and takes little time and effort on your part. Take enough time with your home sale to follow the guidelines in this report.

1. Distress Selling: Sometimes selling quickly is unavoidable. That is when knowing the right technique to sell your home, without looking desperate and making yourself a target for low bidders, really pays off. Know all there is to know about your market before listing and work hand in hand with the right real estate professional. Ensure you are not settling for a distress price even though you need a fast sale!

2. Best Home in the Neighborhood: Your home is one of your most personal possessions. Do not be blind to flaws and needed cosmetic improvements—this can cause overvaluing of the home, hurting its chances to be sold. Listing with the right agent gives you a well-informed third eye that will help you price your home at a fair market price. Be wary of agents that never discuss flaws.

3. Limited Home Viewing: Buyers want to view a home on their own time schedule. Allow a lock box or leave a key with your agent so your home can be shown when you are not around. You never know if the one who got away was your next homebuyer.

4. Restrain Emotional Decisions: Do not allow a few dollars, which will mean very little to you in the long run, ruin a sale. Take a look at the big picture and react rationally. Use sound business judgment!

5. Make Cosmetic Improvements: First impressions can make all the difference in selling your home since prospects make up their minds within the first twenty minutes. Spending $3,000 on new carpet might add another $5,000 to the selling price of your home. Get an objective point of view from your real estate professional who can provide you with a list of items that will maximize the profitability of your home sale, but cost little in comparison.

6. Disclose Property Flaws: Property disclosure laws require sellers to list any flaws up front. If you are unaware of flaws, or attempt to hide them, you risk losing the sale and finding yourself in court. Get professional assistance from your agent, who can introduce you to qualified inspectors and ensure the smooth sale of your home.

7. For Sale by Owner: Most homeowners who decide to sell their own home do so because they believe they can save the commission paid to the real estate agent. Everything has a price, and selling a home carries a high one. The enormous amount of time and effort required to sell a home often surprises the For Sale by Owner. Furthermore, many costly mistakes can be avoided with the right guidance. Remember, a FSBOs buyer wants to save the commission, also!

8. Refusing to Trust Your Agent: Would you tell a physician that you have decided to run your own tests and diagnose yourself? By choosing the right REALTOR®, you can relax and trust his or her judgment. The right agent is a valuable team member, who will protect your best interests and make your sale as profitable as possible. Choosing a REALTOR® may be a hard decision, so look at the track records carefully!

9. Know Your Market: If a home does not sell in its first listing period, it may be priced too high, but if sells very quickly, it may have been priced too low, cheating the homeowner out of profits. You need to understand your market and evaluate the value of your home based on fact, not gut instinct or conventional wisdom. A professional agent knows the market, and can price your home fairly.

10. Choosing a REALTOR® Based on Personal Relationships: Home sellers often pick a friend or family member as their agent. Choose an agent with a strong track record and aggressive marketing plan. Top producers know their market well and can generate many buyers. Selling your home is one of the most important business transactions you will ever make! Base the sale on good, sound business sense and the rewards will add up.

Before you make one of your most important decisions (which REALTOR® will list your home), should you not become as informed as possible? Align yourself with a top agent to ensure that all the important issues and seemingly insignificant—but important—details are handled professionally. Your home sale should not be a grueling ordeal. The more informed you are the better chance you have of making a sound business decision.

We sincerely hope these tips and ideas are of value to you. We would consider it a privilege to be of service to you! If you would like a FREE consultation, please click here.


Lead generation is what builds your business and keeps your pipeline full, no matter what the market says! Grow Your Leads: Just Add Wa(l)ter is a hefty book full of detailed and complete prospecting systems, and it includes the data CD (digital copy). This is also a great manual for an assistant.

Call 800.792.5837 and ask for the $50 blog special on Grow Your Leads: Just Add Wa(l)ter. Check out the content details here:

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