Name recognition comes after repetition. You’ve sent a few letters to these FSBOs detailing the free services that you can offer and the mutually beneficial services for their sale and your clients.
When their doesn’t sell, they’ll remember the agent who cared enough to keep in touch and the agent who is prepared to sell NOW.
Date
Name
Address
City, ST Zip
Name:
In this letter, you will find all the necessary forms to sell your property. You will also find one of my famous lucky pens, compliments of Sanford Systems.
My success last week in selling all the real estate I was working on either came from my “magic” pen or my marketing and experience. Since you do not have my systems, I am hoping that the pen will work for you! If you call the number on the pen, you can get my systems and marketing, too!
Sincerely,
Walter Sanford
Sanford Systems
P.S. Remember to visit our website, www.waltersanford.com/fsbo. There you can download some important information necessary for negotiating a sale.
Enclosure: Sanford Systems pen
Through the years, I’ve collected many letters for just about every aspect in this business. Super Emails, Letters, and Web Content is a beast of a manual at over 700 pages with some of the best in my collection!
This manual is the finest of lead generation letters, emails, and web content. They’ve all been tested for profitability. This manual will become the foundation of your direct mail, email, and database solicitation department. Included is the data CD, which is a digital copy for easier implementation.
Check out the details at http://www.waltersanford.com/shop/super-emails-letters-and-web-content/. Call 815.929.9258 and ask for the $50 blog special on this system!
