559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

Dear Walter, It was a pleasure meeting you during your recent event in Laguna Hills, CA. I appreciate the material your covered during the event and wanted to thank you for your generosity on gifting me the "Beating the Competition" sales system. Jose U. Jaramillo, Keller Williams


Sponsor Testimonials

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David Jaffe, The Jaffe Team

Walter Sanford is the guy I hire to put on seminars for my top real estate agents.  His name fills the room and top Realtors thank me as they leave.  His staff will do the flyer and web page plus provide the verbiage for email blasts.  Walter provides cutting edge real estate systems that are easy for my real estate clients to implement.  They give me the credit when Walter’s ideas increase their sales!  This is the way to go to impress a large number of top producers at one time and it is affordable too.  I really appreciate how Walter works my systems into his talks.  All of this is very affordable…call Walter Sanford for ideas on how he can help you too!  

Tony Spano, President, Your Home Publishing, Inc.

Hello Walter,

I just wanted to drop you a note telling you how happy we are with your presentation at our Power Listers Seminar in Sarasota.

The material was professional and very informative. We have heard nothing but rave reviews from those that attended. Not only has the seminar brought us in contact with new clients, the existing clients we invited felt it the seminar showed our commitment to helping them be more successful.

Also, Cyndi was extremely helpful in organizing the event and gave us a lot of great information to help make it a big success.

We look forward to working with you in the future.

Carrie E. Lademan, Esquire, Woodward, Pires & Lombardo, P.A


On behalf of the NABOR Professional Development Committee, THANK YOU so much for a great seminar yesterday!    You are very knowledgeable and have a great sense of humor!   Its tough to keep people’s attention all day but you did it without effort!    You’re very entertaining and informative and the feedback from our members has been overwhelming positive — some say it was the best seminar they have attended at NABOR!

I hope you enjoyed Naples as much as we enjoyed having you here

All my best & we’ll be in touch!

Winter Fontaine, REALTOR@ Association of Pioneer Valley

Dear Cyndi:

On behalf of the Professional Development Work Group and the REALTOR@ Association of Pioneer Valley, I want to thank you for being so helpful and cooperative throughout the entire planning process involved in having Walter come and speak to our members in Springfield!

Walter did an amazing job at delivering 3 amazing informative and entertaining presentations to our members! We received wonderful feedback in regards to his presentations and our members are looking forward to putting his strategies to work in the field!

Per your request I have listed some of the feedback that we received from the attendees below for you to use in future marketing materials. I’m happy you enjoyed your experience working with us and hopefully we can work together again in the future!

“Mr Sanford was very energetic & amusing. His ideas made sense.”
“Love his enthusiasm!”
“Excellent presentation (Tough Markets Need Better Tools)! Everyone should have heard this presentation!”
“Lively & funny…some good materials & ideas.”
“Walter Sanford is the BEST speaker RAPV has ever had! Really good stuff’!”
“Looking forward to implementing his ideas.”
“Teaches you survival skills in a tough market-how to be competitive-barracuda!”
“Great presenter! Wonderful ideas!”
“Come back!”
“Great speaker with lots of practical experience.”

Thank you!

Ryan Magruder, Wells Fargo Home Mortgage


I wanted to take a moment and thank you for the wonderful presentation you recently held for us.  Wells Fargo Home Mortgage is working on making its presence known in the Champaign market and your event was the start of great things to come.  Your motivation and sales systems encouraged agents of all experience levels on how to perform in today’s economy.  The constant endorsement of Wells Fargo throughout your presentation was a perfect touch and helped solidify our presence in this market.

Since your presentation, we have met with several of the agents that attended our event and we are partnered with many of them to do business going forward.  In just a few short months, Wells Fargo’s market share has increased from #5 in the country to #2.  We are grateful for the energy and positive feedback you provided to each agent.

I will look forward to inviting you back to another event to take our business to yet another level with the local real estate market.

Ryan Magruder, Wells Fargo Home Mortgage

I want to thank you for a wonderful event in Champaign!  We have received tremendous feedback from some of the local realtors. This was a great foundation for us to build upon in the Champaign market.  A million more thanks for your support!

Lori Cimerman, HomeLife Realty Services Inc.

Hi Cyndi:

…Also we want to express our thanks to Walter for attending our event and for helping to make it a success.  We had nothing but positive feedback from our Members, who thought that what Walter had to say was both insightful and practical.

Once again thank you for your efforts to help organize the details, and help to ensure that Walter’s participation went smoothly.

Thanks again for everything and we look forward to possibly working together sometime in the future.

Sandra Bistany, Windsor Essex Real Estate Board

“….Thank you so much for all your efforts in assisting us to have Walter speak to our members.  We had very positive feedback and would highly recommend Walter to other boards/associations who wish to engage a motivational speaker.”

Geoff VeZain, Wells Fargo Home Mortgage

Cyndi, just a quick thank you for all of your efforts in making today’s presentation a hit….thank you!

Michelle K Ahrens, Director of Education / Communications. REALTOR@ Association of the Sioux Empire, lnc.

Dear Walter,
Thank you for your recent stop in Sioux Falls to present, “Getting Ready for a Recovery” to members of The REALTOR@ Association of the Sioux Empire,Inc., (RASE). I would like to share just a few of the many great comments you received on evaluations; you were a success!

  • “Walter adjusted his material for the current market – no fluff crap.”
  • “Walter is entertaining and gives good answers to objections.  Great instructor; good real life experiences.”
  • “The material was so well presented and interesting.  It was the first class that I didn’t look at the time wondering how soon the next break would be.”
  • “Very informative and fun instructor; straight forward!”
  • “Such easy techniques – why didn’t I do them from the last seminar Walter presented!?”
  • “Walter is one of the few speakers who teaches salesmanship instead of BS.”

Walter I consider you a top end speaker. I appreciate your acknowledgement of the current economy and its affect on local real estate education progfilms and your willingness to work within our budget to bring you back to Sioux Falls for a third time in 8 years; wish it were more! You are fortunate to have Cindi Hayward working for you! Cindi is top notch at,what she does, her organization skills, consistent follow-up and prompt replies, helped make my job so much easier. Thank you!

I am pleased you were able to return to Sioux Falls and deliver another great seminar to our members. You are great to work with, have a high level of energy, and know your stuff! Thank you you for delivering a fun and time essential seminar! Be well…be safe!

Dave Bowman, Broker-Vice President, Century 21 Mike Bowman, Inc.

Walter Sanford is by far the best speaker and trainer for today’s real estate agent. I have had  Walter come personally speak to my agents for three of the last four years. In 2008 one of my up and coming agents not only bought into Walter’s approach to becoming a mega producer, I am proud to say he was our top producing agent in 2009 out of 200 agents!

Walter is an extraordinary speaker that will keep you clinging to his every word. Allowing my agents to actually hear straight from the mouth of “North America’s Top Real Estate Agent” has paid me over ten times.

His approach is simple and no nonsense. He also provides countless tools for expireds, FSBO’s, out-of state owner’s, short-sales, R.E.O.’s and the list goes on. He teaches you great promotional techniques to put you in front of the competition. But more importantly he teaches and stresses balance in an agent’s life, the basic fundamentals that will keep you in the business for a long time without letting the business burn you out!

The first time my top team heard Walter, she hired him immediately as a coach. She consistently ranks as a top team in the nation for Century 21.

If you are looking to grow your career to the next level then Walter is a must hire.

I without question highly recommend him to anyone who is serious about real estate.

Brian Weis, Guaranteed Rate

“Thanks again for all of your help.  Walter did an excellent job.  The venue was great…AND I learned a lot.”

Jeff Kolbus, President, Traders Realty

Dear Walter,

I just wanted to drop you a letter in appreciation of the seminar that you put on for our agents here at Traders Realty. We had researched numerous real estate speakers to help us motivate and educate our agents and felt that you were the best one for our group. We were not disappointed! Your flexibility in adapting a presentation to fit with our “theme” for the year made the seminar much more meaningful and will hopefully carry on throughout the year.

The 7 follow-up Webinars have been inspiring and have allowed the agents more time with you and your systems that they could not obtain during the half day seminar.  These interactive “conversations” have made it much more personal and will most definitely increase their sales.

Thanks again and good luck the remainder of the year.

Ed Kettley, Sr., Kettley Realtors

Walter Sanford was outstanding!  We had about 100 agents scheduled to see Walter.  After a blizzard with its inherent hysteria, we ended up with almost 80 people in attendance.

All of these people were very pleased.

We loved the webinars. They provide a neat follow-up for the agents.

We would highly recommend Walter Sanford.

Christina Luis, EXIT Realty Corp. International

Dear Cyndi

I just wanted to send you a quick note and let you know how much everyone enjoyed Walter’s presentation at our Annual Convention this past October.

With an audience of over 1500 people, he kept everyone on the edge of their seats, waiting to hear more! His approach to presenting is truly one that works – high intensity with a one of useful information. Everyone left that room with an abundance of new ideas and the tools to put them into action!

I also wanted to thank you personally for all your assistance and guidance in helping me organize all the details. It was truly a pleasure to work with you. It is evident that you have the experience to put a plan into action and this is a wonderful asset to and event planner when organizing these functions.

I look forward to working with you in the near future and wish you and Walter success in all you do.

Ray Sculfort, Coldwell Banker Real Estate LLC

Dear Walter:

I can’t tell you how much I and my customers enjoyed your presentations in MO just a few days ago. I have received many letters and thank you notes from agents and brokers telling me how grateful they are you made the journey to see them and how motivated they were to try your ideas.

Your flexibility in meeting my schedule for the four rallies was very important in getting these all done on time and your willingness to spend the “windshield time” we did helped to keep us on budget. I also appreciate that you were able to customize each presentation so that the local market was involved. It didn’t hurt that you paid several compliments to the tools and brand name Coldwell Banker brings to the table, either. It sometimes happens that an “outsider’s” opinion on the value of the Coldwell Banker franchise carries more clout than an insider’s.

You are a true pleasure to bring to our clients and I know they feel the same way. I would recommend you in the strongest terms to anyone looking to hire a professional, engaging, smart speaker who has also done exactly what he teaches. I enjoyed the week we were together and would ask anyone who is contemplating hiring you to contact me for a completely biased opinion on you and your efforts!

My best to you and your wonderful wife!

Bill Bacque’, Van Eaton and Romero Realtors

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Richard Tanory, Director of Agent Development, Van Eaton and Romero


It was a great talk, and I am sure everyone came away with positive information and terrific motivation.  You were funny, informative, precise, and straight-forward.  It was everything I was hoping it would be to motivate our agents.  It’s kind of funny how I can preach some of the same things but coming from such an accomplished agent and speaker, the message sinks deeper in their heads.

I’m sorry we couldn’t get you injected with crawfish, shrimp, crabs and oysters before you headed back to Chicago.  Next time, bring the family and let’s do it up right.

Make sure Cyndi is given a raise.  She makes this whole process go smoothly.

Thanks again.

Don Peard , RBC Royal Bank

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Maurice Johnson, Realty World


I think we had a great meeting in Savannah.  The comments received in your presentation were all positive.  Thank you so much for what you did for us.  It was a big help to ensure a great meeting for us.  You always go the extra mile.

Molly Flory, Old Republic Home Protection

Walter spoke at one of our Old Republic Home Protection meetings a while back.  I was so impressed with him then and at the local seminar he did for NVAR.  He is GREAT!….Again, he was GREAT and so energetic!   I know the agents learned a lot about today’s market and how to handle a lot of various obstacles.

 Elaine Lee, Fickling & Company

You were just what the Doctor ordered!!  I have heard nothing but positive and rave reviews on your presentation and can see the agents taking action on what they learned already.  You packed more information in 3 hours than I think I have ever seen anyone in our industry do and I can say that in 23 years in real estate I have been to hundreds of seminars by some of the top speakers not only in our industry but the sales and motivational industry as well.  What a way to prepare our sales force for what I believe will be an awesome 2009!  Please feel free to pass my name along should anyone want feedback or a recommendation.

Again, thank you—it was great!!!

Cheryl Nolden, Three Rivers Association of Realtors

Dear Walter,

You were a tremendous success with your presentation on “How to Survive and Thrive in a Down Market” at our Three Rivers Association of Realtors meeting this week. I received nothing but positive comments from the attendees,who were thrilled to leave the meeting with concrete ideas that  they could implement to improve their business and help their clients. You energized, enlightened and entertained our members! Thank you so much for sharing your expertise.

Bob Rutledge, Midwest Mortgage Capital


I want to thank you for all that you need to make yesterday with Walter possible. It was true pleasure working with you as you made the process easy and uncomplicated.  This will be something that I will remember when it comes time to have another function like this.

I was approached by the people with the St. Louis WCR, and they were asking if I could do the same types of things for them so you never can tell maybe they will want to bring in Walter next year.

Walter was great to work with.  I had to appreciate that he singled me out during his presentation and that I had some one on one time with him.

I have received nothing but great feedback from many real estate agents who attended. In fact, I echo many of his comments on using affiliate partners to leverage time and business.  I had three big producers who I have been telling them the same thing come up and say they finally understood.

Thank you again, it was wonderful and a great opportunity for me to build some further new relationships.

CJ Heringer, Strategic Lending

Walter –

I thought I’d take a minute to say thanks again for the seminar, education, and skills that you were able to come and share with the Realtors® in my area.  As a Lender, I’m always looking to bring something new to the table to those [Realtors®] in which I’m trying to build relationships with.

They were all very grateful and thankful for the strategies that you were able to come and share with them to help them take things to the next level.  I have since heard from them even more ‘thank you’s’ as I’ve been following up with them telling me that it was the best and most informative seminar that they’ve ever been too!  This is coming from GRI, CRS, ABR realtors® !

One of them said to me:
“…I am SO glad I attended.  I have my CRS, ABR and GRI and the teachers are some of the best found anywhere.  I have also paid big bucks for coaching programs and purchased many helpful programs from all the big names….However,  The very best class I have ever attended was YOURS!!  The information was fantastic and new and different from most.  You said you did your research on the speaker, and I am grateful to you for doing so.  It could not have been better!!  Thanks so much!” Lynn Dahlberg | Century 21

One of the beauties is that I got the credit for providing them the class as a reference to go to when they need help in their business!!!

I would be more than willing to have you come again for a Round 2.

Thanks again for everything and the advice that your were able to share with me to gain unbreakable relationships with Realtors® (If I perform and do my part)

Kay DuBois, Executive Officer

Dear Mr. Sanford:

I would like to express the Board’s pleasure in your fine presentation of the two courses to our membership.

The audience was comprised of a number of seasoned REALTORS® with high expectations of a trainer.  The most frequent comment I heard after the seminar was that they appreciated the fact that you had actually sold real estate and that you were very well informed on the current market.  Additional remarks were positive as to the validity of your outlines – that your suggestions could make a difference in a REALTOR’s performance and income.  I appreciated your enthusiasm and interactive delivery.  In all, yours was a quality performance.

From my initial contact with your staff until you left for the airport, engaging your services was smooth.  Additionally, the Board’s generous sponsor was involved  from the beginning, and we were both treated with professionalism and courtesy.

I wish you the best and hope we meet again.  Thank you for your consideration. 

Michael Ford, Coldwell Banker Heritage Homes


Thank you so very much for a vibrant and interesting program at our Arkansas Coldwell Banker Sales Rally in West Memphis.  The information was wonderful and you managed to keep the agents on the edges of their seats wondering what was coming next.  Your high-energy speaking style was just what I needed!

Thank you again and I hope you will approve my recommendation of your speaking program to others within my sphere of influence.

Marge Patterson, CENTURY 21 Realty Group

Dear Walter:

I just wanted to thank you again for speaking at our Annual Business Conference yesterday. I received so many great comments about your presentation and the material you brought to us. It was filled with good, common sense ideas that if implemented, will raise the production of each and every sales associate in our company. It will enable us to reach our 2008 goal of 11,000 units closed. Your message was positive, motivational but full of great ideas all at the same time. Thanks again. I am looking forward to picking up some of your classes at the International CENTURY 21 convention.

Bill Craig , Re/MAX Realty Associates

Dear Walter:

Thank you so much for leading our session on Changing Your Income in a Changing Market.  Your thoughts and enthusiasm is exactly what we needed.  Our associates came away with numerous zero cost ideas on how to increase their production, effectiveness and profitability.  Timing this seminar in December helped to energize our office through the holidays and hit the ground running in January.  Walter, anytime I can be of assistance to you, please feel free to call.

Michelle Ahrens, RASE

Dear Walter:

Thank you for your recent “Last Agent Standing” seminar in Sioux Falls, South Dakota; you were a success!  I would like to share some of the many great comments from our members:

“Great Instructor!”
“Phenomenal Course!”
“I would like more of this instruction.”
“I enjoyed this class very much.  He was very knowledgeable and fun!”

I am so pleased, Walter, that we were able to arrange for you to deliver this seminar to our members.  You made me, and the Career Development Committee, look wonderful.  However, it was YOU, Walter that was wonderful, and I thank you for your time and energy in delivering your fun, yet meaningful seminar to our members.

I would also like to thank your staff, in particular, Cyndi Hayward.  Cindy was wonderful to work with and I look forward to working with you both in the near future!  Be well…and be safe!

Tom Pierce, Coldwell Banker


I just wanted to drop you a quick note, thanking you for being the featured speaker at our quarterly, company-wide sales meeting on Tuesday.  I have continued to hear positive comments regarding your discussion of “What the Top Agents are Doing in the Tougher Markets.”

Your interaction with the new agents, loan officers, and our top producers kept everyone involved and entertained.  I’m certain that everyone left with ideas on not only how they were going to increase their production, but how they were going to work smarter and more enjoyably.

It is our goal to give our agents the tools and information they need to have successful careers in real estate…thanks for contributing to that effort!

Best wishes,
Tom Pierce

David R. Barnes , Coldwell Banker


Thanks for a great meeting.  I know that your concepts, ideas and energy will take many of our agents to another level.

Thanks again,

Diane Rosen, Greater Rochester Association of REALTORS®, Inc.

Dear Walter,

On behalf of myself and the Greater Rochester Association of REALTORS®, I just wanted to take this opportunity to thank you for being our Keynote Speaker at the GRAR 2007 Agents Fair on September 18, 2007.  The event was a huge success.

The feedback from the attendees was overwhelmingly positive.  They especially enjoyed the energy and upbeat ideas you brought forth.

We have had this event for several years and I have to say that it was a joy to work with you and your staff, particularly Cyndi Hayward.  She answered my questions in a very timely manner and made my job so much easier than in previous years.  I would happily recommend your team to anyone interested.

Again, please accept my appreciation for your contribution to our event. If you have any questions, concerns or additional comments regarding the Agents Fair, feel free to contact me.

Sue Woodard, CTX Mortgage


Thank you so much for your spectacular presentation at our event last week!  Your energy level and knowledge are what made it a very successful event for us!

Sue Woodard

Greg McCoy, Heartland Mortgage Corporation

Dear Walter,

Thank you so much for coming to Knoxville!  You were incredible.  Tell Cindy we appreciate all her help and tell your wife and kids we appreciate them giving you up for the time.  Although we had a small turn out, I know we will see some great change come from what was learned.

Thanks again,
Greg and Lisa McCoy

Connie Hinsdale, Coldwell Banker

All worked out just fine. We had a nice opportunity to visit with Walter and a beautiful day here to enjoy. The presentation was EXCELLENT ! My hat goes off for Walter’s spirited, enthusiastic, laced-with-good-humor presentation! My agents had nothing but positive things to say. Lots of great new ideas as well as reinforcing some good old basics that we get out of the habit of using. I did mention to Walter that his marketing people do a good job – -you were persistent, but not obnoxiously so. So thanks to you also.

With my best regards,
Connie Hinsdale
Coldwell Banker

Tom Tinker, South Pacific Financial

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Bruce Wingard, EXIT Realty

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Peggy McAdams, EXIT Realty

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Monique Adjami Shevlin, Seacoast Board of Realtors

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Monique Adjami Shevlin, Signature Title Corporation

…The event went very well yesterday. We have had numerous positive responses from the attendees.
Walter, thank you for being available for a rescheduled date. And Cyndi, thank you for being so very helpful with every detail from initial contact through flight status updates!!

Kevin Lutz, RBC Royal Bank


Thanks again for a GREAT two days with us in Vancouver . We ended up with over 400 Realtors at both events…..your name really drew them in! Our Mortgage Specialists received a ton of excellent feedback and thank you’s to Royal Bank from their Realtors who attended. From our standpoint, we were very impressed by the way you showed the Realtors how they could partner with their Royal Bank Mortgage Specialist to refer business back and forth. I had Realtors coming up to me after the sessions asking me how they could get started with one of our Mortgage Specialists. A number of new realtor contacts have been made.

Having your Mortgage Specialist seminar after the realtor session the same day really made sense. It tied the two groups together nicely in that both our Realtor contacts and our Mortgage Specialists were excited and ready to DO a lot of the things you talked about. The Mortgage Specialist day really helped our new people get motivated to approach the “Elephant Agents” with renewed confidence too.

Overall, it was an invaluable two days for our Royal Bank Mortgage Specialist team.

Donald Lawby, Century 21 Canada

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Robert Connole, Connole-Morton Real Estate School

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Cleo Gilgenbach, WHY USA Realty

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Scott LeForce, Realty World

Dear Walter:
Thank you for making such a great impact on everyone at our recent event in Dublin,California . You never fail to deliver a power packed day and all attendees walk away with an action plan they can put in place the moment they get back to the office. I and everyone from the Realty World Family thank you for your undying enthusiasm and masterful programs. We are looking forward to another session with Sanford Systems & Strategies and would validate your tremendous expertise and value to anyone that inquires.

Again, many thanks. In consideration of your efforts and interests, I remain
Scott LeForce, President

Holly Good, REMERICA Real Estate

Dear Walter,

We wanted to thank you for coming and sharing your motivational presentation with all of us here at REMERICA. Your enthusiasm, humor and practical real estate systems were an inspirational way to “kick-off” 2007.

As you know, currently our state is in crisis, we are losing large segments of our business population and record numbers of people are leaving the state. The climate for selling homes is very difficult. Your presentation not only lifted the spirits of our agents and brokers, you gave them practical advice for our current market and beyond.

As we move forward through this time, your ideas and marketing suggestions will serve us well. When we overcome the down turn and things get easier, your systems will most certainly help us to succeed on a larger scale!

Thank you again!

Jason Lash, Family Home Lending Corp.

“…We brought Walter Sanford into Grand Rapids to speak to every REALTOR® we could get our hands on. The seminar was 3 hours long with a 10 minute break. He covered many topics but focused on how to manage investment properties, manage your contact database, properly run open houses, gain new buyers by using your current listings, how to find the motivated sellers and not people that just want to list, and how to use your title agent and mortgage broker as unpaid assistants/sales force, and the real estate team concept. He had a ton of energy and was extremely motivational.

Prior to him speaking, he was out mingling with the crowd. During the break and after speaking, he was managing a table with all of his books and marketing material which he was selling at a discounted price. I am familiar with his stuff, and it is all quality material. I am guessing that about 75% of the REALTORS® purchased something.

…The tickets we passed out were free to the REALTORS® (no value to satisfy RESPA), and the title company printed them for us at no cost.

I split this event three ways with a title company and an insurance company. I also think this would be perfect for home inspectors or a home warranty company, but we didn’t approach them.

There where a few mistakes made regarding our REALTOR® presentations and RSVP processes, but we have learned from those mistakes. If we spent more time marketing the event and avoided doing so during the holidays, I think we could have easily had 100 REALTORS®.

At the end of the seminar, Walter asked everyone to hold their hands up if they got at least one good idea. He then asked them to keep their hands up if they could commit at least one loan to me within the next 60 days plus one title order to my title company sponsor. He then asked those people to write an “M” on the back of their cards if they will send me one deal and a “T” if they will place an order for a title policy.

I walked out with 21 cards with M’s on the back of them. In 24 hours, I had 2 purchase agreements already and 4 appointments with new REALTORS® in the following week. I also had 3 REALTORS® call me up and thank me for inviting them.

I have spent a ton on telemarketing leads and Internet leads in my career. I think my mortgage career changed dramatically yesterday and would encourage any branch not in Grand Rapids , Michigan to do the same. The best money I have ever spent in my career.”

H. James Litten, F.C. Tucker Company, Inc.

Dear Walter:

WOW. What a great presentation you put on for our people the other day. I had the opportunity to hear the great majority of it. You are a marketing genius. I thought the ads that you showed were phenomenal.

The other thing that I would like to congratulate you on is your energy.  WOW, now I can see show you can handle the young children in your home.  After your presentation, our people and our agents came up and personally thanked me for bringing you in just because of the job that you did. On behalf of all of us at the F.C. Tucker Company, thanks for spending time with us and thanks for the great message.  If there is anything any of us at the F.C. Tucker Company can do for you, please feel free to call.

Adolph Collaso, South Pacific Financial Corp.

Hi Cyndi! The event was a huge success! Walter was awesome as usual. He always seems to have his finger on the Real Estate Market pulse and delivers an educational yet entertaining program. Real Estate agents in the area are raving about the event! Many of them have said that they have never been to a seminar such as ours in the High Desert , ever! Thank you for all your help and I look forward to the next event. You guys are the Best!

Ron Friesen, Century 21 Beach Realty

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Bob Hampton, The Real Estate Book of NW Florida

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Debra Albice, Central Valley Association of REALTORS®

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Mark Janko, Janko Realty

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Sheryl Hartley, Re/Max All Stars

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Mark McCarthy, American Home Mortgage

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 Ann Ritchie, Tuolumne County Association of REALTORS

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Lisa Bruckner, Zephyr Real Estate

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Sandra Sanders

Dear Walter,
What a special person you are to give an exciting presentation and then to send “sweets” to us! We should have been sending you cookies! Of course, we very much enjoyed the delicious cookies! We look forward to seeing you again! Best wishes and congratulations on all your other engagements!

James D’Amico, III, D’Amico Real Estate Services, Saugus, MA

Thanks for the great presentation. The agents loved it! Hope to do more in the future!

Geoff Zimpfer, Countrywide Home Loans

If you’re looking to boost your business and attract top agents to work with you — Walter is hands-down the best speaker for your event! His intimate knowledge of the affiliate dynamics plus the real world, moneymaking ideas he shares will have your agents eating it up and begging to work with you! It’s been just one week since my event and so far, I have six appointments with agents and $1.2 million in loans already in escrow!

Toni Brown, Tomlinson Black

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Toni Brown, Tomlinson Black (second letter)

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Ronald R. Erdmann, National City Mortgage

Thank you for your help in making our seminar yesterday a tremendous success. I am sure that we will establish many strong and profitable agent partnerships as a result of Walter’s presentation. At National City, we are passionate about growing our agent partners real estate

In conversation with one of the agents in attendance, she stated that she looked at her watch and couldn’t believe that three hours have already passed. Walter kept the crowd involved and focused for four hours. I had many conversations with the attendees during the morning and many stated that they couldn’t believe how hard he worked and gave of himself to present all the material that he did. Everyone laughed, learned and enjoyed to entire morning. I am very happy that we, at National City Mortgage, decided to partner with Walter over the last ten years.

Connie Legris, Kankakee County AOR

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Ed Estes, One Source Realty

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Steve Marabel, EXIT Realty All Stars

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day!

Michael Metzner, RE/MAX, Portage, MI

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Eric White, Integrity Mortgage Services

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Joe “J.R.” Reichmann, RE/MAX

Dear Walter,

I just wanted to say thank you so much for your thoughtfulness and generosity in sharing your valuable training materials with me. What a great help your information will be as I begin my real estate career!

Feedback from the rally was extremely positive. You made a great impression as always. If there is anything I can do for you in the future, please don’t hesitate to contact me. All the best!

Ryan Buckholdt, First Horizon Home Loans

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Lindsay Beck, Pam Golding Properties

Dear Walter,
Thank you for your letter. You beat me to it! You were superb, and our delegates thoroughly enjoyed your afternoon session. I look forward to hearing the feedback from them once they have implemented some of your ideas.

It was a privilege for PGP having you join us in Zambia, and thank you for your warmth and excellent presentation – it was a pleasure having you with us.

Thanks again.

Pam Golding, Pam Golding Properties

Dear Walter,
Thank you for your email and for the complimentary words about the Zambia conference. We, too, enjoyed it so much and want to thank you for your motivational address, which we all enjoyed. I am sure the agents will benefit from your address.

Amy Youngren, EXIT Regional Conference:

“….It was a pleasure meeting you at the EXIT Regional Conference. We were so pleased with the positive response from your seminar and look forward to working with you again in future. Thank you also for the generous gift you gave to me personally, some of your resource books. I know they will be invaluable to my real estate career.
Again, many thanks.”

Amy Haegle, Southern Twin Cities Association of REALTORS®:

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Richard Schwan, Royal Bank of Canada

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Bruno Friia, Lambros Real Estate

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Robert Connole, Connole Morton Real Estate School

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Scott LeForce, Realty World

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Brad Hanks, RE/MAX Pacific Northwest

The RE/MAX Pacific Northwest region recently hosted Walter Sanford at our annual sales associate retreat, and I cannot speak highly enough of the results. His delivery kept people rolling with laughter, as he imparted information for the audience to utilize in their businesses! We highly recommend you book Walter to address your group, as we are confident he will make you look good!

Joe Hilgart, RE/MAX Northwest


Just want to extend my personal thanks for the outstanding job you did at our recent RE/MAX Pacific Northwest regional sales associate retreat, Sept. 18-20, in Sunriver, Oregon. I’ve been to many training and motivational sessions at RE/MAX in the past nine years, but your presentation was one of the best and most highly acclaimed by our brokers and sales associates.

You said you would tailor-make the presentation to fit the audience and you must have gauged it properly because you have received rave reviews from everyone. Thank you for making our event a true success.

If you have anyone else considering you as a speaker, don’t hesitate to give out my name as a recommendation. Take care and look forward to working with you again in the near future.

Patrick Conner, London Properties

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Catherine Schwier-Mencer, South Monmouth BOR

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Don Leadroot, Asset Preservation, Inc.

Hi Walter,

I just wanted to thank you for the great ideas you presented in Portland. You gave me several things to work on as an exchange accommodator as well as insight into the things real estate brokers need to consider to be successful. Needless to say, I really appreciated the way you pointed our how brokers can use my service to leverage into more listings. Great Stuff!

I am going to refer you to my colleagues around the country in hopes that they can access your programs on a national basis. Best regards.

Beth King, Stewart Title

It was a pleasure having Walter come in and speak for us.

We felt that the info he gave to the agents and us was phenomenal! I talked to my manager, Bill, after I dropped Walter off at his hotel yesterday and he felt the afternoon session at our office with all of our marketing reps and some of our branch managers was well worth any money we spent to have him come to Portland!

Personally, I needed to hear what Walter had to say. I talked to one of our top producing agents last night, he has our house listed, and I talked about some of the systems that Walter taught us and he is excited to find out more. I also talked to Lisa, one of the branch managers who heard Walter yesterday afternoon, and she thought he was awesome!

Sue Benson, Central Valley Association of REALTORS®

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Lori, Century 21 Gold Key

Dear Walter and Staff,
Thank you so much for your kind words and great job! You are a spectacular team to work with and it was a pleasure seeing you again. You know, Walter, we might have relaxed you enough on the dinner cruise that you would have forgotten about all the “stuff” in the real world. I look forward to working with you again in the future.

Kevin Lutz, Royal Bank of Canada

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David Madison, Langstroth Mortgage

Thanks for your great talk today on new prospecting ideas. Your passion came blasting through. It’s easy to see why you have separated yourself from the crowd, both agents and other real estate industry speakers! You are definitely operating on a different level than 99.93% of all the REALTORS®, loan officers, and others surrounding our business. What’s most interesting, though, is that you make it so easy for people like me to do the same. Thank you, again, for your enthusiasm and love of this business.

Patty Scarafile, Prudential Carolina

Dear Walter,

I want to personally thank you for speaking with our group and sharing your inspiring and motivating message with all of us. I think from the moment you entered the room and began mingling with the group one could feel the excitement. So many of our agents were able to attend and I think we had a record turnout for our first company meeting of 2003.

It was a very special moment for us to have Everett Presson introduce you to the group and to have him share his enthusiasm for you and the Sanford Systems. He was instrumental in us talking with you initially and getting you to Charleston. I thought you might like to know that he received our 2002 Top Producer Award Saturday night at our awards gala.

I have heard so many wonderful comments from people who attended. I think each person walked away with a new excitement and purpose not only for their business but their personal lives as well. Your interaction with the crowd really sparked something in them. I think this was well-evidenced by the number of people who were eager to learn more about your systems and strategies and purchased so many of your materials. I know for a fact that many of the agents have implemented several of your ideas and are having “fun” with their newfound success.

Thank you again for being with us, entertaining us, and inspiring us. Sanford Systems and Strategies is right on target and we were thrilled to have you with us and to share your incredible stories with us. Best wishes to you for many, many continued success stories.

Lenette Downes, Royal Bank of Canada

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Edward J. Thomas, Norwest Mortgage

Dear Walter,

Thank you for helping make our spring sales rally a huge success. Your presentation was all of the following:
• Thought provoking
• Positive and upbeat
• Educational
• Fun to listen to
My sales team has already employed some of the sales strategies you presented. I will keep you abreast of the success we achieve as a result of those strategies being properly utilized. Your emphasis on relationship selling mirrors Norwest’s philosophy. It was great that our sales team heard it from such a high-powered real estate professional. My thanks again. Best wishes and continued success.

Dean Cole, Northwest Wholesale Lenders

Dear Walter,

Thank you for your participation as a speaker during WAMB’s NW Wholesale Lenders Conference that was held on October 14th. The event was a “huge success” with over 1,200 attendees and 130 exhibitors. Everyone from the board of directors to the coffee cart servers commented on the tremendous amount of energy and excitement. Again, we thank you!

Joyce Riskas, Southland Regional AOR

Walter was great. We actually had to turn people away because of the room size. I have had very positive feedback. Thank you. 

Koos Fenwick, AIDA National Franchises

Mr. Sanford,

Thank you for your letter, and I would like to extend a huge THANK YOU SIR, right back at you.

We have received numerous compliments, although JIGSAW has probably already thanked you, I wish to confirm it. Having had previous experience with CRS, it is always fabulous to listen to the expertise of successful ‘giant” like yourself, no pun intended.

Your material was fresh and most appropriate. Your presentation was exceptional. I hope we will see each other at the NAR; however I am positive, we will see you in South Africa again.

Good Luck with your travels and have a fabulous year!

P.S. Remember to stay a bit longer next time. We have so much more to offer.

Jackie Cozzi, Rockford Area AOR

On behalf of the Rockford Area Association of REALTORS®, I would like to thank you for your “Survival of the Fittest” presentation that you did for our members on Friday, April 19, 2002.

Our members have become very familiar with your energetic style and always welcome the opportunity to see you. They have been able to utilize your knowledge and expertise that you present in an entertaining fashion, into their everyday business activity.

The Rockford Area Association of REALTORS® appreciated your flexibility in scheduling this event and I look forward to working with you again in the future.

Karen Moss, San Diego Association of REALTORS®

In the six years I have been with the San Diego Association of REALTORS®, I have enlisted Walter as a guest speaker on several occasions at various seminars and events. Whether he’s our featured speaker at one of our events or one of several speakers at our annual real estate expo, Walter’s seminars are always filled to capacity and the most-talked about, highest-rated seminars we feature. He offers valuable insight into the industry and gives his audience ready-to-use information so that when they leave, they leave with a new perspective and a feeling of confidence.

The consummate professional, Walter is always prepared, on time, upbeat and relates to his audience — the kind of professional speaker every event planner wants to work with. I look forward to enlisting Walter as a featured speaker in the future and would recommend him to anyone looking for dynamic speaker and industry expert. 

Rita Blenker, Century 21

Thank you for speaking at our Century 21 broker council meeting in Red Wing, Minnesota. You did an outstanding job! We have a tough group of REALTORS® in our council and to have passed their approval is a statement in itself. Whenever I search for a speaker, it makes me very nervous if I haven’t heard the speaker before personally. You came to me highly recommended by other Century 21 agents and I’m very glad you were able to attend our function. Not only are you a great speaker but you’re also an awesome guy, who anyone can see, truly cares from the heart. You love what you do and it shows. I would recommend you to anyone. If they want quality and a speaker who can make a difference, then they should be hiring you! Thank you again! I look forward to having you return to one of our next functions. I will be in touch with you.

Pam Larimer, Women’s Council of REALTORS®

It’s Pam Larimer from San Diego. I got your letter and you really just touched my heart. You are so wonderful.

I can’t wait to start implementing some of the systems. My assistant and I parted ways as I told you we probably were and until I get someone hired I am kind of pulled in ten directions here.

Your material is great! You got a standing ovation at our group. The energy never stopped! We didn’t want you to stop.

By the way, I have highly recommended you to speak at our state meeting in January. 

Elayne K. Beyer, Realty Executives

Dear Walter,

Walter, I hope this expresses my thanks to you during our recent 12th annual Realty Executives International Convention in Orlando! Everyone I came into contact with at the event absolutely loved your session!

Realty Executives is growing fast, and our owners and agents are the very best in the world. We were extremely proud to have your name on our agenda this year. I think you understand where I am coming from as director of meetings for Realty Executives International. Your enthusiasm, spontaneity, and warmth to our meeting attendees is very important to me. Not only are you a true professional, you are delightful and a pleasure to work with.

Thank you so much for all your efforts in our behalf! You went the extra mile and I really appreciate it. Much luck to you in the future and please stay in touch. We enjoyed having you as part of the “family”!

Stacy Lowrance, Sacramento Association of REALTORS®

Dear Walter,
Motivating, maverick, truthful and outspoken are just a few words attendees used to describe you after Thursday’s seminar! On behalf of the Sacramento Association of REALTORS® and the Affiliate Expo attendees, thank you for the seminar you delivered to our group.

Attendees seemed to gain valuable information that they were able to take home and implement immediately. The REALTORS® I saw leaving the seminar were genuinely “fired up!”

Again, thank you. I hope your visit was of equal success for you. May you continue to prosper.

Martha Rusk, Women’s Council of REALTORS®

Dear Walter,
On behalf of WCR’s national LTG Committee, warmest thanks for being a part of our Midwinter Meeting in San Antonio.

Your session was outstanding. The members’ comments say it all: “Very Exciting Seminar,” “Walter was Fantastic,” and “Best LTG Speaker I Have Ever Heard.”

Small wonder, given these superlatives, that the members rated your session a near perfect 4.7 out of a possible 5. We truly appreciate your willingness to share your knowledge and expertise with our members.

It was a pleasure to work with you.

John Reinhardt, Fillmore Real Estate

Dear Walter,
I want to thank you for speaking at our education day. You handled yourself beautifully with our usually difficult “Brooklyn crowd.” Our agents felt that your seminar was informative and useful and was delivered in a fun and exciting way. Thank you for the inspirational and enlightening day!

Terry Thomason, Stewart Title

Dear Walter,
Thank you, what a fantastic job you did at Raincross Square last Wednesday. I must say this was a first for me! Never have we had more people show up to a free event than were pre-registered, the norm has always been that about 20% do not show up! All the folks I talked to were very excited to put into action some of the ideas they had acquired from your talk. My own Sales Reps seem to have a higher level of commitment and enthusiasm than ever before.

I also wish to thank you for the products we received from you. They will go to productive use. My reps are all looking forward to delivering the DRE certificates as well as following up on all the leads that were generated by your very persuasive support of Stewart Title.

I am looking forward to having you out. Keep in touch and if there is anything I can do for you in the Inland Empire, give me a call.

Brad Andersohn, First American Title Guarantee

Dear Walter,

The pleasure I feel in thanking you for your help yesterday must exceed by far any comfort that you derived from giving it. I feel doubly blessed; first I had the benefit of your help by speaking at BofA, and now I have the pleasurable duty of thanking you. You were a big success to the Northern California Bank of America Sales Rally and words cannot express my heartfelt thanks and appreciation.

Employed by the #1 title company being the largest in the nation, I pride myself in networking with top caliber people such as you, Walter. You are a good man and a good friend. I do not take our relationship for granted. If you need anything at all, I am your man in the Bay Area. On behalf of First American Title and myself, I recognize you as not only “North America’s most requested real estate trainer” but also as the best industry speakers in the nation (my personal favorite). You are blessed with many talents and friends, and it is an honor to be among a group that can be considered as not just an associate or acquaintance, but as a friend. Thanks!

I look forward to helping out any way I can on June 17th in South San Francisco. Please call me and let me know as things unfold, how you would like my support and participation. I have at least twenty awesome lead generating ideas that I can share that most people including top agents never knew were available from a title company. I would like to share them with successful and motivated people like the ones that come to your seminars. Give me 10-20 minutes and I’ll rock their world! Let’s talk more soon.

I really enjoyed the time spent with you and look forward to working with you again.

Eston Rodgers, South Carolina Association of REALTORS®

Dear Walter,
Thank you for a job well done! The GRI course was a wonderful success.

I have enclosed a copy of all the evaluations turned in at the end of the course. As in instructor you were rated at 97 out of a possible 100, and the course rated at 93 out of a possible 100.

It is obvious that we delivered timely information to our members and selected a very well qualified instructor/speaker for the delivery.
Thank you for working with us on obtaining Mandatory Continuing Education approval for the course.

Best wishes and please keep me on your mailing list.

Ruth E. Stefonick, RE/MAX Group Promotions

Dear Walter,
I would like to take this opportunity to thank you for speaking with our RE/MAX broker/owners and associates at our recent RE/MAX sales rally at the General Cinema in Plymouth Meeting, PA.

The event was a grand success and your presentation was both informative and energizing. You certainly can captivate an audience! We have received such positive feedback from those in attendance and we know that we will be calling on you for future events.

Again, thank you Walter. It was an honor having you present.

 Andrea Payen-Savely, South Carolina Association of REALTORS®

Dear Walt,
I am writing this letter to thank you, but thanking you seems so silly.

Not only did you set the stage for one of our most successful conventions, but also you energized our members. You reminded them that they can do anything!

Thank you for touching the lives of our members at this year’s annual convention. I couldn’t have pulled it off without you!

Mary Ann Monteleone, Long Island Board of REALTORS®

Dear Walter,
They say in life, “timing is everything.” That certainly was the case in this situation. You called LIBOR on Wednesday and one week later, you’re mesmerizing over 250 Long Island REALTORS®.

Thank you for providing such an informative program at our general membership meeting. You listened to what our objectives were and customized your program to meet each one. You listened to what our market conditions were, and addressed the issues Long Island REALTORS® are facing in this fast paced, hectic market. Your evaluations were excellent.

It was a pleasure working with you and your staff. We look forward to working with you again. We also appreciate the low-key pitch on products as promised.

Marlene S. Merkle, Venice Area Board of REALTORS®

Dear Walter,
It was so nice to see you again. It is a rare opportunity for a board our size to be in a position to have a nationally known speaker such as you! Those who attended were grateful they did and are singing your accolades!

I was also impressed with the number who purchased your materials. Our members are very discriminating on how they spend their money on education. You obviously hit home with them. I hope we can coordinate a district program next time you come.

Louise E. Mazerall, The New Brunswick Real Estate Association

Dear Walter,
On behalf of the New Brunswick Real Estate Association, I would like to thank you for the enthusiastic presentation you provided to our members during our annual conference. Several members commented on your high energy level and enthusiastic approach.

As I had the opportunity to slip in and hear your presentation, I observed that the audience was listening intently to every word. I received many favorable comments about your presentation throughout the remainder of the conference.

Thank you for sharing your knowledge and expertise with us.

C. V. LeForce, Realty World

Dear Walter,
What can I say? You were a smash hit. You are terrific! Your presentation at our spring sales rally was nothing short of “sensational.” Nothing but “kudos” from all who attended. Everyone insists we have you back very soon. We, at Realty World of Northern California and Northern Nevada always strive to bring our organization the best and we certainly feel that we succeeded in doing just that with you. Thanks 10 million!

You challenged our people with brilliantly simple and simply brilliant marketing ideas, excited them to achieve and attain higher levels of performance and entertained as well. Hundreds and hundreds of marketing techniques that allowed our audience to make copious notes and pick and choose which ones they will implement immediately and the ones they will use later on. You were an inspiration as to what can be done in this profession and done profitably and with lots of fun.

You have the unique ability to communicate in-depth subject matter material and get to the “gut” of people, causing them to stir their emotions and commit to higher and better things.

Your interaction with the audience sprinkled with so much information, humor and wit made for a joyous and informative learning session. I think the true test was you spoke Friday afternoon and your total audience was there again with you Saturday morning when right outside the door was beautiful Monterey Beach and a few minutes away was downtown Monterey, the aquarium, golf courses, and Cannery Row.

Thanks for joining us for two special days. I would recommend you to any group wanting to attain new heights of total performance. If there is any way we can help pave the way or spread the word about your talents, your message, your delivery, please let us know.

Carol Hobaugh, RE/MAX

Dear Walter,
If I keep waiting to write a nice, personal thank you, it won’t happen. You know “the perfection leads to procrastination leads to paralysis” thing. Thus, you are getting a customized copy of a group thank you for the RE/MAX Beach Cities Lake Arrowhead Retreat.

Thank you for being our speaker. As usual, I learned lots! Three of us are meeting to put some of it to immediate practice in addition to my refining my checklists.

Your stuff gets better and better. I still follow you know whom and believe prospecting in person via face to face or phone is the best. However, the reality is that most agents won’t, and there were an incredible number of alternatives in your presentation (in lieu of or in addition to the fact to face). Impressive!
I really enjoyed the opportunity to chat with you while we pigged out on that great food. I am always impressed when speakers/entertainers, etc. address their audience and build on things the participants say. That takes a special talent! It was refreshing to see you handle every person with dignity, when my first thought was to tell them to “shut up.”

I hope you and Lisa will be a part of next year’s retreat. It was definitely time well spent.


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