Frustration with internet buyer leads turning into closed business is increasing. With internet leads, you have people who just want to look around but have never really been “sold” on working with you.
Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship. Get them to answer some questions. Get them pre-approved. Get them to meet you in the office to sign a buyer-brokerage agreement. You will like them more and do a better job if you are more convinced that they will turn into a commission. This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!
Email #1:
It is rare to find true service on the internet. We have attached your requested information. Did you know that we also have information that no one else can offer? Call us at (number) to speak with one of our buyer representatives. We can start the process of having (lender) to outline how you are qualified for buying a home. With their letter in hand, we have been known to be able to reduce seller’s prices since surety of close to a seller is like money in the bank to them.
Email#2:
When you call us and help us in helping you, we can show you secret real estate that no one else will show you! Walter Sanford is the top agent in this area who has a database of clients to whom he has sold homes. Walter will match your wants to his database and show you property that is not currently on the market.
The same is true for owners selling their own property. We have a complete list and will show you homes that match your needs even if they are not on the market with a REALTOR®. We will also go back 24 months to match all the homes that never sold which match your needs. We will contact the owner and see if we can show it to you. Some of these properties will be at below wholesale prices. We have bank-owned inventory plus “rumors” of other properties that may hit the market in the months to come.
In reality, anyone can show you properties that are currently on the market. We shine in this “off-market” arena, where other agents dare to tread. Call our buyer representatives today at (number). You will always do better in the game, if you know how the best actually play.
Email #3:
Maybe a testimonial from one of our “enlightened buyers” will give you the desire to call us so we can help you better.
INSERT TESTIMONIAL
Can you say that are currently receiving this type of service? Once we know a little more about your needs, wants, and wishes, we are in a better position to deliver them to you!
Set up the internet lead drip email system after you have fulfilled their request. See if you can close more buyers into a committed relationship.
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