CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

I have been using "If I Could Start All Over Again" and have spoken with (so far) seven area top producers - wow!!! Everyone should do this! Daniel H. Peaslee, Century 21

READ WHAT OTHERS SAY

Email: FSBO July 3rd, 2023 | Posted in General Real Estate, Real Estate

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Are You Talking to People Who Can Buy Your Home?

To:     Name

RE:    Are You Talking to People Who Can Buy Your Home?

Having your home on the market means questioning whether or not it is being marketed to the buyers most likely to buy it.  Young professionals, families, empty nesters, retirees, recent sellers, or singles are the groups to whom we market every day.

Please call Walter or me with the groups you believe should buy your home and we will do our best to point you in the right direction to find that buyer, no obligation to you.

Did you know that Walter’s marketing uses various methods to find that buyer including extensive search engine strategies?  We would be happy to share that information with you too!  Included with this email is a list of the properties that Walter has sold in (your area).  We would love to add you to this list of sold properties.

Please call us so we can help you.

Sincerely,

Sanford Systems

P.S.    Walter is available to set a personal, no-obligation appointment with you.  Call 815.929.9258 to set up your free appointment today!

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter: Why List with Us? June 30th, 2023 | Posted in General Real Estate, Real Estate

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Date

Name

Address

City, ST  Zip

Name:

A great agent can net you more.  Here is a short list of what a great agent and team can do for you:

  1. We will secure the highest price for your property with intelligent negotiating skills.
  2. We will get a faster sale from effective marketing methods.
  3. We offer exclusive representation by a respected, locally owned firm with service adjusted to your personal needs.
  4. We customize our advertising for your particular property – print and web.
  5. We know daily mortgage market activity and better loan programs.
  6. The integrity of business practices will insulate you from litigation.
  7. We are a member of the local board of REALTORS®, as well as state and national associations, and all designations.
  8. Our team is totally committed to selling your property.
  9. We create an atmosphere of mutual support among all agents in (your area) ; we sell to them so they will also bring us their buyers.
  10. Our full-time company owner works personally with you!
  11. Our staff is sensitive to the clients’ needs.
  12. We are positive, friendly, and enthusiastic to our buyers.
  13. We do more for you — the little extra that makes the big difference.

 

The basic law of real estate is this: People sell real estate, but money spent on marketing increases your reach!

 We are trying to educate home sellers and the public about the tremendous changes in real estate marketing.  A recent study uncovered some interesting statistics about where buyers come from and how a great agent can find them.

40%   Purchased because they recognized our firm name, and we showed them out listings

20%   Purchased because they saw a listing on our website and liked the home after we showed it.

18%   Responded to an ad and eventually purchased after seeing many homes

8%     Went through an open house and eventually purchased after we counseled them

7%     Were referred through relocation services with whom we have contracts

3%     Bought the home they saw as they drove by looking in their favorite neighborhood and we demonstrated the features of the home

3%     Bought the home for a combination of reasons

1%     Bought the home from a FSBO

It is all about the type of agent you use and all the places his/her listing can be found.  Please interview us for the job of selling your home and achieving your goals!

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Email: FSBO – Some of My Marketing Techniques June 28th, 2023 | Posted in General Real Estate, Real Estate

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To:     Name

RE:    Pass the Ball?

A wise man once said “A person will never list his property with a real estate agent until he exhausts his own marketing avenues.”

Statistics say that based on your efforts of advertising, signs, the internet, and social networking, your effective period of finding a buyer may be over.  The National Association of REALTORS®, the largest trade association in the world, says that a person selling his property himself will net less money than he would by using a great broker.  The reason is simple: we find more qualified buyers than you can, and we have many more ways to increase your net.

My TEAM does some of the following things that you may have not done:

  1. We make 60 calls a day looking for buyers from the following groups:
    • Owners who live near your property
    • Renters who live near your property
    • Hot demographic groups like relocation buyers and prospects from local human resource departments
    • Recent sellers of other properties who could be buyers of your property
  1. We place properties in the multiple listing service, which services more than 4300 real estate agents in (your area).
  1. We mail more than 2800 real estate marketing pieces per month to solicit buyers.
  1. We network with the top 65 agents in (your area) so they will have an intimate knowledge of your property.
  1. We network with every agent who has had a sale in the last two years in your area or price range.

     6. We provide all features and benefits on our website, and more than 30 others with a SEO strategy             to attract buyers.

  1. We are available for buyer counseling seven days a week.
  1. We have a full staff to handle all sales promotions, marketing, showing, and relocation. There will be 11 team members working on your file.
  1. We offer complete, computerized, and personalized weekly reports showing the competition, the failures, and the solds in your neighborhood.
  1. We provide real feedback from effective follow-up on real buyers.
  1. Pull from our experience from more than 8,000 successfully closed real estate transactions.
  1. We offer a full-service website at www.waltersanford.com to provide tools for buyers and capture their information for follow-up.
  1. We have a “Buyers’ Assistance Program” to attract buyers.

Why not let the number one real estate broker in (your area) take it from here?  Please call me at 815.929.9258 or email me at walter@waltersanford.com

Sincerely,

 

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

 

Email: FSBO – Here Are Eight Facts.  Please List with Me! June 27th, 2023 | Posted in General Real Estate, Real Estate

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To:     Name

RE:    Eight Facts to Sale

I know you are interested in knowing ALL the facts about selling your home.  So, here are the facts:

  1. I will put more people through your property!
  2. The more people, the better the offer!
  3. I will sell your property more quickly and for more money than you can yourself!  In fact, I usually net my clients more than if they sold their property themselves without any commission.
  4. I guarantee my services or you will pay no commission.
  5. I have three different commission programs from which to choose.
  6. I am a buffer between you and any potential legal problems.
  7. I allow you to cancel our listing at any time.
  8. I have seven ways to increase your net proceeds.

You do not perform surgery on yourself.  You do not cut your own hair. You do not represent yourself in court!  So WHY do you continue to try to sell your property yourself?  I can overcome your commission objection by netting you higher proceeds more quickly and with fewer problems. Everything will be done on my time, not yours.

Please call me at 815.929.9258 to give me the green light to design a marketing plan, based on your personal goals.

Sincerely,

 

Walter Sanford

Sanford Systems

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Ask Wally – The Commission Negotiation Question November 10th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

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Every day I get a a request on how to handle commission negotiations. Here is the thread between one of my coaching clients and their seller/buyer. I first offer some advice on how to handle a the offer next time and then tell my coaching client the reasons why he can not offer what the client is asking for. Many of you would cave in because this person is a volume client, maybe we will have to cave in. However, we are not going to cave until the client understands why we are his/her best choice. Everyone needs to spend more time protecting their commissions.

Question:

Here is an Email exchange between myself and a client. I’m not sure where to go next. Could you help me, coach?

From my client:

We haven’t finalized our decision. Since we will be buying in your market and we would like to use the same selling/buying agent, we want to get a lower REALTOR® price on the package. Can you propose any options?

My response to my client:

It’s good to hear from you! Here is what I can do for you: on the listing of your home, I will charge a commission of 6%, and on the purchase side, I will give you a 1% of the sale price credit at closing of your new home. I hope that this will work for you. I would love to represent you and help you make your move.

Let me know if I can answer any other questions. The time to list is now; the spring market has started. I have sold 18 properties so far this year, most of them within the last 6 weeks.

Talk to you soon!

From my client:

We also want a discount on the sold home. How about 0.75% on the sold home and 1% on the bought home? Checking the competition, there basically is 1 maybe 2 homes similar in style/price, so I think priced right, it should sell easily. Also a discount on the sale helps minimize the impact of taking a loss on the house. Additionally, we are both familiar with the internet and are very focused on what we want, so it should be easy for us to find a home (and less work for you).

Answer:

Next time, it is 6% on the sale with 1% on the sale being credited toward their down payment on the purchase, if they buy through you. You will actually give them a check at close of their new purchase for 1% of their sale. If you get both ends of the sale or the purchase, you will give them 1.5% and if you get both ends of both ends you will give 2% of the sales price of their listing.

Here’s my suggested response to your client:

I know you will be able to find someone that will give you more of their earnings than I will give you, but here are a few of things that you’ll also be bargaining for:

1. Carrying costs. I beat the days on market for the average real estate agent on the sale by ________ days.

2. List-to-sell ratio. In our area, the list-to-sell ratio for the Board of REALTORS® is 96%. Mine is 98% because of the marketing that I do. You will give up the 2%.

3. Average litigation rate for a seller or buyer. The current going rate is one for every 87 transactions. This is a National Association of REALTORS® statistic. Mine is one in every 433 transactions. Litigation is where clients really feel the pain of having a poor agent.

4. You will not be introduced to my secret, wholesale property list. This has saved my clients over 20% on a purchase.

5. You will not get the guaranteed customer service and return call guarantees. You have not experienced pain until you have unanswered anxiety.

There are many other differences as to why I do not cut my fees more; however, if you look at my overhead as compared to other commission cutters, you will find that I have a staff, which is necessary to provide the kind of service that you deserve.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.



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