CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

It was a pleasure to attend your seminar in San Francisco on Thursday. You are a truly excellent speaker and by the time you were finished, I was excited about getting into residential real estate! You are doing good work in the world. Brian Tracy, Real Estate Speaker

READ WHAT OTHERS SAY

Letter/Email: I Can Find the Right Buyer: Letter to Hot Areas November 17th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

How much is your property worth to the right buyer?  Interest rates are low, and buyers are plentiful. I know that your property at (property address) would attract a buyer.  I always have potential buyers for your neighborhood.  I also have expert marketing to find the right buyer.

My name is Walter Sanford. I am a real estate broker looking for properties in your area, because I have more potential buyers than I have properties! This is a great time for you to beat the market.  If you have been thinking of selling, I may be able to help you sell your home on your time schedule.

I will show your home to qualified buyers only.  There will be no unqualified people walking through your home. If your property is already a new listing, please email me the website that your agent prepared for your property.  I cooperate fully with all agents.

Obtaining top dollar can only be done if you find the right buyer.  If you would walk me through your property, I could quietly market it to the right people. Please contact me. I will maintain complete confidentiality.

Sincerely,

Walter Sanford

Sanford Systems

P.S.    You can get help navigating this real estate market for free by going to www.waltersanford.com.  We have a free appraisal service; just click and get a free appraisal of your property in 24 hours!

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Ask Wally – The Commission Negotiation Question November 10th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Every day I get a a request on how to handle commission negotiations. Here is the thread between one of my coaching clients and their seller/buyer. I first offer some advice on how to handle a the offer next time and then tell my coaching client the reasons why he can not offer what the client is asking for. Many of you would cave in because this person is a volume client, maybe we will have to cave in. However, we are not going to cave until the client understands why we are his/her best choice. Everyone needs to spend more time protecting their commissions.

Question:

Here is an Email exchange between myself and a client. I’m not sure where to go next. Could you help me, coach?

From my client:

We haven’t finalized our decision. Since we will be buying in your market and we would like to use the same selling/buying agent, we want to get a lower REALTOR® price on the package. Can you propose any options?

My response to my client:

It’s good to hear from you! Here is what I can do for you: on the listing of your home, I will charge a commission of 6%, and on the purchase side, I will give you a 1% of the sale price credit at closing of your new home. I hope that this will work for you. I would love to represent you and help you make your move.

Let me know if I can answer any other questions. The time to list is now; the spring market has started. I have sold 18 properties so far this year, most of them within the last 6 weeks.

Talk to you soon!

From my client:

We also want a discount on the sold home. How about 0.75% on the sold home and 1% on the bought home? Checking the competition, there basically is 1 maybe 2 homes similar in style/price, so I think priced right, it should sell easily. Also a discount on the sale helps minimize the impact of taking a loss on the house. Additionally, we are both familiar with the internet and are very focused on what we want, so it should be easy for us to find a home (and less work for you).

Answer:

Next time, it is 6% on the sale with 1% on the sale being credited toward their down payment on the purchase, if they buy through you. You will actually give them a check at close of their new purchase for 1% of their sale. If you get both ends of the sale or the purchase, you will give them 1.5% and if you get both ends of both ends you will give 2% of the sales price of their listing.

Here’s my suggested response to your client:

I know you will be able to find someone that will give you more of their earnings than I will give you, but here are a few of things that you’ll also be bargaining for:

1. Carrying costs. I beat the days on market for the average real estate agent on the sale by ________ days.

2. List-to-sell ratio. In our area, the list-to-sell ratio for the Board of REALTORS® is 96%. Mine is 98% because of the marketing that I do. You will give up the 2%.

3. Average litigation rate for a seller or buyer. The current going rate is one for every 87 transactions. This is a National Association of REALTORS® statistic. Mine is one in every 433 transactions. Litigation is where clients really feel the pain of having a poor agent.

4. You will not be introduced to my secret, wholesale property list. This has saved my clients over 20% on a purchase.

5. You will not get the guaranteed customer service and return call guarantees. You have not experienced pain until you have unanswered anxiety.

There are many other differences as to why I do not cut my fees more; however, if you look at my overhead as compared to other commission cutters, you will find that I have a staff, which is necessary to provide the kind of service that you deserve.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter: Just Sold – You, Too, May Want to Sell Now October 29th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

Recently, Sanford Systems listed a home at (property address) and sold it within (number) days!  We received dozens of calls from interested buyers, and our telephones are still ringing with serious inquiries.  As a result, we have created a list of potential buyers for homes in your area.

My records show that you own the property at (property address).  If you have considered selling your home, there may never be a better time than now.  There is currently a shortage of available homes in your neighborhood and an abundance of prospective buyers.  When you combine these factors with Sanford Systems’ action plan, marketing plan, prospective buyer communication programs and technology, the result can be a fast, trouble-free sale of your property at the highest market price.

I would enjoy meeting with you briefly to discuss your property’s value in today’s real estate market, even if you are not planning to sell your home right now.  When considering the sale of a property, you owe it to yourself to get the up-to-date facts about the market and to learn why more buyers and sellers are calling Sanford Systems for all of their real estate needs.  I can also make suggestions that will allow you to net more when you sell.

For more information, please contact me at 815.929.9258 or walter@waltersanford.com.  We will send or email our list of buyers to you. We truly provide the solution to your goals. 

Sincerely,

Walter Sanford

Sanford Systems

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter/Emai: Just Sold at 104% of Asking October 26th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Date

Name

Address

City, ST  Zip

Name:

The (name of the family) have just sold their home at (address) and they are very pleased because they netted more than they thought they could!

Why?  Because the Sanford team sold their home in three days for 104% of the asking price!  So get ready to welcome your new neighbors.

If you are wondering how a real estate experience can be exciting plus achieve your goals, call the Sanford team for a marketing plan that is customized to your needs.  There is a better way, and the Sanford team breaks records by using today’s technology, a web strategy that creates leads, and a buyer database that is updated every day.

No two agents are the same!  We are professional advisors, and we monitor our transactions to ensure your move remains hassle-free and stress-free.  The Sanford team keeps your goals in mind, from keeping you informed to getting the best price for your home.  We do the work that actually works!

We want your business, and we will do what it takes to earn it. We will be open on any topic of discussion, and we will not take a listing until we know your exact goals.  We are master marketers; just ask your neighbors!

Are you a future seller?  Buyer?  Investor?  We have the information to make your decisions more profitable!  Please call me directly at 815.929.9258.  I will put you in my database for that special buyer or property.

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Letter: Just Sold October 20th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

 

Date

Name

Address

City, ST  ZIP

Name:

I have just sold the property at (address).  When I place your property on the market, I make myself responsible for all of your real estate needs, because I take the time to learn your needs.

My policy is not simply to list properties but to produce a customized marketing plan that sells your property quickly and profitably.

For information on how I can assist you with the sale of your property, please call me at 815.929.9258 or email me at walter@waltersanford.com.  This market requires a substantial amount of pre-planning, so even if you are as much as 24 months from needing a sale, let us start the dialogue now.

I can also offer you an immediate estimate value on your property, because I have met many of the buyers for (geographical area of sale).  I am familiar with all of the area sales, and even appraisers call me for information.

Working with our team approach in (your area) will get you top dollar for your property! 

Sincerely,

Walter Sanford

Sanford Systems

Enclosure

P.S.    I have a list of buyers who were not fast enough on this one!  Are you thinking of selling now? Before you put your property on the market, let me run your property by the buyers I already have!

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.



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