Are You Talking to People Who Can Buy Your Home?

To:     Name

RE:    Are You Talking to People Who Can Buy Your Home?

Having your home on the market means questioning whether or not it is being marketed to the buyers most likely to buy it.  Young professionals, families, empty nesters, retirees, recent sellers, or singles are the groups to whom we market every day.

Please call Walter or me with the groups you believe should buy your home and we will do our best to point you in the right direction to find that buyer, no obligation to you.

Did you know that Walter’s marketing uses various methods to find that buyer including extensive search engine strategies?  We would be happy to share that information with you too!  Included with this email is a list of the properties that Walter has sold in (your area).  We would love to add you to this list of sold properties.

Please call us so we can help you.

Sincerely,

Sanford Systems

P.S.    Walter is available to set a personal, no-obligation appointment with you.  Call 815.929.9258 to set up your free appointment today!

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

Date

Name

Address

City, ST  Zip

Name:

A great agent can net you more.  Here is a short list of what a great agent and team can do for you:

1. We will secure the highest price for your property with intelligent negotiating skills.
2. We will get a faster sale from effective marketing methods.
3. We offer exclusive representation by a respected, locally owned firm with service adjusted to your personal needs.
4. We customize our advertising for your particular property – print and web.
5. We know daily mortgage market activity and better loan programs.
6. The integrity of business practices will insulate you from litigation.
7. We are a member of the local board of REALTORS®, as well as state and national associations, and all designations.
8. Our team is totally committed to selling your property.
9. We create an atmosphere of mutual support among all agents in (your area) ; we sell to them so they will also bring us their buyers.
10. Our full-time company owner works personally with you!
11. Our staff is sensitive to the clients’ needs.
12. We are positive, friendly, and enthusiastic to our buyers.
13. We do more for you — the little extra that makes the big difference.

The basic law of real estate is this: People sell real estate, but money spent on marketing increases your reach!

 We are trying to educate home sellers and the public about the tremendous changes in real estate marketing.  A recent study uncovered some interesting statistics about where buyers come from and how a great agent can find them.

40%   Purchased because they recognized our firm name, and we showed them out listings

20%   Purchased because they saw a listing on our website and liked the home after we showed it.

18%   Responded to an ad and eventually purchased after seeing many homes

8%     Went through an open house and eventually purchased after we counseled them

7%     Were referred through relocation services with whom we have contracts

3%     Bought the home they saw as they drove by looking in their favorite neighborhood and we demonstrated the features of the home

3%     Bought the home for a combination of reasons

1%     Bought the home from a FSBO

It is all about the type of agent you use and all the places his/her listing can be found.  Please interview us for the job of selling your home and achieving your goals!

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

To:     Name

RE:    Pass the Ball?

A wise man once said “A person will never list his property with a real estate agent until he exhausts his own marketing avenues.”

Statistics say that based on your efforts of advertising, signs, the internet, and social networking, your effective period of finding a buyer may be over.  The National Association of REALTORS®, the largest trade association in the world, says that a person selling his property himself will net less money than he would by using a great broker.  The reason is simple: we find more qualified buyers than you can, and we have many more ways to increase your net.

My TEAM does some of the following things that you may have not done:

1. We make 60 calls a day looking for buyers from the following groups:
   • Owners who live near your property
   • Renters who live near your property
   • Hot demographic groups like relocation buyers and prospects from local human resource departments
   • Recent sellers of other properties who could be buyers of your property

2. We place properties in the multiple listing service, which services more than 4300 real estate agents in (your area).

3. We mail more than 2800 real estate marketing pieces per month to solicit buyers.

4. We network with the top 65 agents in (your area) so they will have an intimate knowledge of your property.

5. We network with every agent who has had a sale in the last two years in your area or price range.

     6. We provide all features and benefits on our website, and more than 30 others with a SEO strategy             to attract buyers.

7. We are available for buyer counseling seven days a week.

8. We have a full staff to handle all sales promotions, marketing, showing, and relocation. There will be 11 team members working on your file.

9. We offer complete, computerized, and personalized weekly reports showing the competition, the failures, and the solds in your neighborhood.

10. We provide real feedback from effective follow-up on real buyers.

11. Pull from our experience from more than 8,000 successfully closed real estate transactions.

12. We offer a full-service website at www.waltersanford.com to provide tools for buyers and capture their information for follow-up.

13. We have a “Buyers’ Assistance Program” to attract buyers.

Why not let the number one real estate broker in (your area) take it from here?  Please call me at 815.929.9258 or email me at walter@waltersanford.com

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.

To:     Name

RE:    Eight Facts to Sale

I know you are interested in knowing ALL the facts about selling your home.  So, here are the facts:

1. I will put more people through your property!
2. The more people, the better the offer!
3. I will sell your property more quickly and for more money than you can yourself!  In fact, I usually net my clients more than if they sold their property themselves without any commission.
4. I guarantee my services or you will pay no commission.
5. I have three different commission programs from which to choose.
6. I am a buffer between you and any potential legal problems.
7. I allow you to cancel our listing at any time.
8. I have seven ways to increase your net proceeds.

You do not perform surgery on yourself.  You do not cut your own hair. You do not represent yourself in court!  So WHY do you continue to try to sell your property yourself?  I can overcome your commission objection by netting you higher proceeds more quickly and with fewer problems. Everything will be done on my time, not yours.

Please call me at 815.929.9258 to give me the green light to design a marketing plan, based on your personal goals.

Sincerely,

Walter Sanford

Sanford Systems

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place. Go here to pick up your foundation for the future.