CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Walter, thanks for speaking in front of Exit Realty Florida last month. It was great stuff and my agents really appreciated you, your presentation, and your books and tapes. Thanks for an enlightening day! Steve Marabel, EXIT Realty All Stars

READ WHAT OTHERS SAY

I am so tired about hearing what the market is doing. June 23rd, 2020 | Posted in General Real Estate, Other Interests, Real Estate

I never cared, still don’t.  Brokers are training their agents on how to put on a happy face, so that buyers and sellers walk with a bounce in their step.  NAR helps with wonderful expectations in the world’s greatest business.  Publishers publish whatever gets read…….It’s wild in Salt Lake City, LA gets what it deserves.  Who cares, what does it matter – stop applying macro economics to micro geography.  Here is the solution.  If it is harder to get money (cost or requirements), prices go down.  If there is more inventory, the appreciation slows, stops or reverses.  Period.  Stop the discussion.  Everything has cycles.  Now the solution.  Use the leverage of this wonderful business to your benefit.  Immediately add money and time to the things that bring you listings.  You don’t know?  Go back and trace where all your commission dollars started.  Open house, sphere, fsbo, ect.  Spend more money on time on the things that produced listings.  Use some of my ideas to produce some more.  Increase your average listing base to a percentage of twice the increase in the board MLS.  Now here is what happens.  More listings……..easier to get rid of cement head sellers.  More showings.  More offers.  More buyer inquiries.  More price reductions to achieve the previously mentioned.  More double ended transactions.  More incoming leads of sellers that to get involved too and buyers that need help – all down the road, but that is what your tech is for, right?  More activity means more signatures means more closings.  Business begets business.  Go get a listing presentation everyday using my systems and you get rich.  No matter where the market is.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

Getting off market sellers to work with you and your buyer. April 27th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Here is a common question about getting potential sellers to respond.  They may check you out online first so make sure you look good!  Don’t leave out any steps in the process.

Question:

Hi, Walter.  (Name Removed) wanted to reconnect with you.  Also, she and I wanted to touch base with you regarding some clever promotional ideas that she remembered you mentioned in soliciting high-end property owners.

How do you get them to not immediately toss away a listing letter announcing that we have a buyer for their property and would they consider selling? 

Answer:

Make it look special and specialized.  Personalize the letter with the inside date, inside address, and salutation line of “Dear Mr./Mrs.”  State in the letter if they are considering a sale in the next 6 months that you have a buyer who has been pre-approved by (name the bank).  Tell them the features of the area that the clients like.  Then send a similar letter to the whole neighborhood.  Hand-sign each letter.  Use window envelopes with a regular stamp.  This will appear as a professional package that will not be thrown away, unless they don’t want to sell.  

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

How do you get the internet lead to commit? April 14th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Frustration with internet buyer leads turning into closed business is increasing.  With internet leads, you have people who just want to look around but have never really been “sold” on working with you. 

Once you have their email address, it is time to get these prospects to call you so you can close them into a relationship.  Get them to answer some questions. Get them pre-approved.  Get them to meet you in the office to sign a buyer-brokerage agreement.  You will like them more and do a better job if you are more convinced that they will turn into a commission.  This little drip system has been working to generate incoming phone calls from anonymous buyers. Try it!

Email #1:

It is rare to find true service on the internet.  We have attached your requested information.  Did you know that we also have information that no one else can offer?  Call us at (number) to speak with one of our buyer representatives.  We can start the process of having (lender) to outline how you are qualified for buying a home.  With their letter in hand, we have been known to be able to reduce seller’s prices since surety of close to a seller is like money in the bank to them. 

Email#2:

When you call us and help us in helping you, we can show you secret real estate that no one else will show you!  Walter Sanford is the top agent in this area who has a database of clients to whom he has sold homes.  Walter will match your wants to his database and show you property that is not currently on the market. 

The same is true for owners selling their own property.  We have a complete list and will show you homes that match your needs even if they are not on the market with a REALTOR®.  We will also go back 24 months to match all the homes that never sold which match your needs.  We will contact the owner and see if we can show it to you.  Some of these properties will be at below wholesale prices.  We have bank-owned inventory plus “rumors” of other properties that may hit the market in the months to come. 

In reality, anyone can show you properties that are currently on the market.  We shine in this “off-market” arena, where other agents dare to tread.  Call our buyer representatives today at (number).  You will always do better in the game, if you know how the best actually play.

Email #3:

Maybe a testimonial from one of our “enlightened buyers” will give you the desire to call us so we can help you better.

INSERT TESTIMONIAL

Can you say that are currently receiving this type of service?  Once we know a little more about your needs, wants, and wishes, we are in a better position to deliver them to you!

 

Set up the internet lead drip email system after you have fulfilled their request.  See if you can close more buyers into a committed relationship. 

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

What I did when I had a crummy day in real estate. April 9th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

1. Took a walk around the block

2. Cancelled my worst listing that will never sell in a nice way by saying, “Mr. Johnson, in order for us to achieve your goal of xxxxxxxxxxxxxxxxxxxx, we will need to lower your price to xxxxxxxxxxxx. Please allow me to do that. If you cannot, I don’t want to be the agent that keeps you from xxxxxxxxxxxxxxx so I will be sending a cancellation agreement.”

3. Get price reductions

4. Check hot sheet for stuff to make offers on for myself

5. Clean off my desk

6. Write a list of things to do and prioritize it.

7. Talk to my significant other

8. Make a list of all the great stuff and relationships in my life

9. Do something for someone else or give something to a child

10. Make sure that what I am doing is really important to my goals.

11. Eliminate stuff that makes no money

12. Go home and start again tomorrow.

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

Freebie Friday: Letter: Mature Home Owners in Large Properties March 6th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Have you ever wondered what you receive if you order Walter’s entire system for only $90? Here is just a sample of one of his customization letters to send to potential sellers… 

Date

Name

Address

City, ST  Zip

Name:

In providing the residents of (neighborhood name) with their real estate needs, I have found a large request for the following items:

  1. Property tax reassessment assistance
  2. Lists of guard-gated, low-maintenance townhomes, condos, and homes for the client who wants to “simplify life.”
  3. Free appointments with local financial advisers for the reinvestment of equity, since the sale of a larger home and the purchase of a smaller home often creates money for investments
  4. Introduction of new loan programs such as “reverse payment” programs
  5. No-hassle, quick estimates of value on all property in the community
  6. Free appointment with my CPA to discuss the tax ramifications of real estate sales

There are many other services that I offer regarding real estate in the (neighborhood name) community.  Contact me for an appointment, and we can meet in person or over the phone.

I have been buying and selling real estate in your neighborhood for more than 30 years.  If you are thinking of selling and moving to a home that is smaller or easier to maintain, I have some interesting information for you.  If you are going to be moving out of the area in the future, I can also arrange to find you the best real estate agent in any community in the world. 

Let us get acquainted. Even if you are not thinking about moving right away, pre-planning can increase your net proceeds and enjoyment of the process.

Sincerely,

Walter Sanford

Sanford Systems

 

Want MORE great letter,scripts, and checklist just like this? Take advantage of Walter’s $90 sale! Purchase all Sanford Systems for only $90 plus shipping. You will get 1000s of letter, scripts, and checklist that you are able to customize to fit your business needs. Get them today before they are all gone. Click here to buy now.

 

 



SUBSCRIBE/UNSUBSCRIBE

To subscribe or unsubscribe to/from our blog, please click here.

POSTS BY CATEGORIES


WANT TO KNOW MORE ABOUT WALTER?

Click on one of the links below to read more about Walter has to say about the real estate market.

Linked In