CONTACT

CONTACT WALTER

559 S. Washington Ave., Kankakee,IL 60901

P.815.929.9258 P.815.929.9200

walter@waltersanford.com

Your Insider Investing for Real Estate Agents book has been very helpful. While I am not the one at the company who hires speakers, I have recommended your book and website to many of my colleagues. Cynthia Lee, Weichert Realtors

READ WHAT OTHERS SAY

I am so tired about hearing what the market is doing. June 23rd, 2020 | Posted in General Real Estate, Other Interests, Real Estate

I never cared, still don’t.  Brokers are training their agents on how to put on a happy face, so that buyers and sellers walk with a bounce in their step.  NAR helps with wonderful expectations in the world’s greatest business.  Publishers publish whatever gets read…….It’s wild in Salt Lake City, LA gets what it deserves.  Who cares, what does it matter – stop applying macro economics to micro geography.  Here is the solution.  If it is harder to get money (cost or requirements), prices go down.  If there is more inventory, the appreciation slows, stops or reverses.  Period.  Stop the discussion.  Everything has cycles.  Now the solution.  Use the leverage of this wonderful business to your benefit.  Immediately add money and time to the things that bring you listings.  You don’t know?  Go back and trace where all your commission dollars started.  Open house, sphere, fsbo, ect.  Spend more money on time on the things that produced listings.  Use some of my ideas to produce some more.  Increase your average listing base to a percentage of twice the increase in the board MLS.  Now here is what happens.  More listings……..easier to get rid of cement head sellers.  More showings.  More offers.  More buyer inquiries.  More price reductions to achieve the previously mentioned.  More double ended transactions.  More incoming leads of sellers that to get involved too and buyers that need help – all down the road, but that is what your tech is for, right?  More activity means more signatures means more closings.  Business begets business.  Go get a listing presentation everyday using my systems and you get rich.  No matter where the market is.

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

Getting off market sellers to work with you and your buyer. April 27th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Here is a common question about getting potential sellers to respond.  They may check you out online first so make sure you look good!  Don’t leave out any steps in the process.

Question:

Hi, Walter.  (Name Removed) wanted to reconnect with you.  Also, she and I wanted to touch base with you regarding some clever promotional ideas that she remembered you mentioned in soliciting high-end property owners.

How do you get them to not immediately toss away a listing letter announcing that we have a buyer for their property and would they consider selling? 

Answer:

Make it look special and specialized.  Personalize the letter with the inside date, inside address, and salutation line of “Dear Mr./Mrs.”  State in the letter if they are considering a sale in the next 6 months that you have a buyer who has been pre-approved by (name the bank).  Tell them the features of the area that the clients like.  Then send a similar letter to the whole neighborhood.  Hand-sign each letter.  Use window envelopes with a regular stamp.  This will appear as a professional package that will not be thrown away, unless they don’t want to sell.  

 

Since I have retired from the speaking circuit, I have my systems (large books with software) that I was selling from the back of the room at about $1500.00.  These are my newest products and this package includes everything that I have ever done.  As a “pay it forward” opportunity I am now selling these same books and software at my cost, about 94% off.  This is the start of your plan to get to the point where you are living the dream.  This is not anything but selling you the best real estate training materials in the world for 94% less than they were selling for a couple of weeks ago.  You will get 9 books, a whopping 40 pounds of checklists and information that is easy to use.  These volumes have been used by agents in the US and Canada to be the best agent in their market place.  Go here to pick up your foundation for the future.

It’s time to stand out from the crowd! March 31st, 2020 | Posted in General Real Estate, Other Interests, Real Estate

With the news changing daily regarding the economy, now is the time to invest in Walter’s Systems so you are ready for whatever the market throws at you. Take advantage of all Walter’s systems. $90 (plus shipping).

Take this extra time you have and organize your database. Make the phone calls. Send the letters. Take the checklists and forms and install on your website. Do the work so when all of the uncertainty ends you are the agent that stands out.

Click here to buy your set today!

Freebie Friday: Letter: Mature Home Owners in Large Properties March 6th, 2020 | Posted in General Real Estate, Other Interests, Real Estate

Have you ever wondered what you receive if you order Walter’s entire system for only $90? Here is just a sample of one of his customization letters to send to potential sellers… 

Date

Name

Address

City, ST  Zip

Name:

In providing the residents of (neighborhood name) with their real estate needs, I have found a large request for the following items:

  1. Property tax reassessment assistance
  2. Lists of guard-gated, low-maintenance townhomes, condos, and homes for the client who wants to “simplify life.”
  3. Free appointments with local financial advisers for the reinvestment of equity, since the sale of a larger home and the purchase of a smaller home often creates money for investments
  4. Introduction of new loan programs such as “reverse payment” programs
  5. No-hassle, quick estimates of value on all property in the community
  6. Free appointment with my CPA to discuss the tax ramifications of real estate sales

There are many other services that I offer regarding real estate in the (neighborhood name) community.  Contact me for an appointment, and we can meet in person or over the phone.

I have been buying and selling real estate in your neighborhood for more than 30 years.  If you are thinking of selling and moving to a home that is smaller or easier to maintain, I have some interesting information for you.  If you are going to be moving out of the area in the future, I can also arrange to find you the best real estate agent in any community in the world. 

Let us get acquainted. Even if you are not thinking about moving right away, pre-planning can increase your net proceeds and enjoyment of the process.

Sincerely,

Walter Sanford

Sanford Systems

 

Want MORE great letter,scripts, and checklist just like this? Take advantage of Walter’s $90 sale! Purchase all Sanford Systems for only $90 plus shipping. You will get 1000s of letter, scripts, and checklist that you are able to customize to fit your business needs. Get them today before they are all gone. Click here to buy now.

 

 

Coaching 9-1-1 July 31st, 2014 | Posted in General Real Estate, Real Estate

Having a coach can provide the right answers when you need it.  Below is an exchange with one of our coaching clients and it provided a little “911” for his current situation:

Coaching Client: I went on what I thought was a great listing presentation yesterday. However, the couple would not sign at our meeting. They said they needed to talk. I then felt like something was up.

Walter: On the phone while making the appointment, one of the questions needs to be – “If everything meets with your approval, are you wanting to start the marketing plan tomorrow night when I meet with you?”

Coaching Client: The guy just left me a voicemail saying they loved everything I had to offer; however, they were listing with some schmo that doesn’t do any FRICKIN’ business.

Walter: Always make it your goal to get the signature! Fake that you are leaving then do the “Columbo” and say, “So, I can email all answers at the office – what are you thinking about so I can do more research for you?”

Coaching Client: They said they had a personal connection that really suggested that they use this guy. I know them as well and I can hear the conversation: the (name) Team are doing just fine and (name) really needs the business. How in the heck do I fight that?

Walter: Let’s not try to fight until you are sure that’s what happened. Call them back. “(Wife’s name) and I are always trying to improve our services. Could you help me by letting me know what I could have done differently to earn your business? Was there anything I could have improved on for you?”

Coaching Client: This other guy doesn’t even know how to spell marketing much less apply it! I am as mad as I have been since getting into real estate. Thanks for any suggestions.

Walter: If that was the REAL reason, you needed to find it out while you were there then counter it by letting them know that more than anything else…an agent makes the difference on the amount a seller nets at the closing. Experience makes a difference in –  

• A large buyer database

• More trust from buyers

• More money to spend on marketing

• The ability to convert leads into showings by uncovering needs of buyers and demonstrating how your property fulfills them having experience in negotiating

• Understanding in how to write contracts to prevent post-closing seller litigation

• Having a team who monitors every aspect of the closing successfully

• Overcoming objections and challenges in the most cost-effective manner

 

Walter Sanford has been designing and implementing real estate systems for 30 years. One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry. Do what works, do what is proven. Hire Walter Sanford. Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.



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